Techtextil North America

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.


Renewcell parthers with Eastman

Textile-to-textile recycled fibres to be turned into high end Baia Renew yarns.

22nd November 2022

Innovation in Textiles
 |  Sweden & United States

Clothing/​Footwear, Sustainable

Sweden’s Renewcell has forged a new agreement with Eastman, a leading US cellulosic acetate fibre producer, for a collaboration to develop Naia Renew ES yarns sourced from Circulose100% recycled textile raw material.

The agreement is Renewcell’s first with a US-based fibre producer and an important step in developing the first acetate-based applications to use Circulose feedstock.

“Eastman considering Circulose as a feedstock in the production of a premium yarn like Naia Renew reflects very well on the Renewcell team’s ability to work with partners to adjust and optimize our product for new fibre applications,” said Renewcell CEO Patrik Lundström. “This agreement signals an acceleration of our joint efforts to bring Naia Renew ES yarns derived from Circulose to market. I look forward to working alongside Eastman in making fashion circular.”

“We are thrilled to collaborate with a pioneeer such as Renewcell to lower our reliance on virgin feedstocks, redefine the essence of textile waste and close the loop within the textiles industry,” added Ruth Farrell, general manager of Eastman Textiles “This collaboration is at the heart of our strategy to launch a portfolio of products with increased recycled content.”

Circulose is a unique material for fashion that is 100% recycled, recyclable, biodegradable and of virgin-equivalent quality.

It is a branded dissolving pulp made from 100% textile waste, like worn-out clothes and production scraps. It is used by fibre producers to make staple fibre or filament viscose, lyocell, modal, acetate or other types of man-made cellulosic fibres. Those fibere are then spun into yarns, woven or knitted into fabrics and finally made into new high-quality textile products.

In 2019, Eastman began commercial-scale molecular recycling for a broad set of waste plastics that would otherwise be landfilled or incinerated, or worse, end up in the environment. Its advanced circular recycling technologies process waste derived from a variety of sources, including single-use plastics, textiles and carpet. These technologies provide a true circular solution of endless recycling for materials, allowing them to be reused repeatedly.

Naia cellulosic staple fibre, filament yarn and Naia Renew products provide the sustainable choices for fabrics used in ready-to-wear, sweaters, loungewear, and casual everyday wear. Naia is responsibly sourced from sustainably managed pine and eucalyptus forests. It is produced in a closed-loop manufacturing process that prioritises the safe, environmentally-sound use of chemicals. Naia Renew is currently made from 60% sustainably sourced wood pulp and 40% certified recycled waste plastics, creating value from hard-to-recycle materials that would be destined for landfills. Certified biodegradable and compostable, Naia Renew enables a measurably reduced carbon footprint over its life cycle. Its recycled content is achieved by allocation of recycled plastics using an ISCC-certified mass balance process.

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more