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Fibres/​Yarns/​Fabrics

Sustainable brands adopt HDWool’s insulation

Consumers becoming more cognisant of the ingredients in their clothing, company says.

9th November 2021

Innovation in Textiles
 |  Shipley, United Kingdom

Clothing/​Footwear, Sustainable

HD Wool, headquartered in Shipley, UK, is partnering with several leading European brands that are featuring its new apparel insulation in their Autumn/Winter 21 outerwear collections.

HD Wool apparel insulation is 100% natural, renewable, and highly durable, with excellent temperature regulating and moisture management properties.

It is actively supporting farmers to start the ReGenerative Agricultural process by having their land subjected to an annual Ecological Outcome Verification set forth by the Savory Institute to show progress in land-to-market objectives. The wool that is used to make HD Wool insulation is fully traceable back to the farm where it is grown, sourced via The Woolkeepers, the company’s bespoke quality assurance platform.

“Consumers are thinking more about how the products they buy make an impact on the environment and becoming more cognisant of the ingredients they are made of,” said Simon Whitmarsh-Knight, managing director of HD Wool Apparel Insulation. “As a result, brands such as Purdey, 7L and Hajk have adopted our insulation as an alternative to synthetics in key pieces of their latest outerwear collections.”

Built on British sporting roots, Purdey’s line of luxury, heritage apparel is made of the finest materials. Its new, fully reversible men’s Pangbourne Gilet is made with Drywax windproof and showerproof cotton along with HD Wool’s insulation

7L is a function-first performance brand that fuses fashion, function and performance with style. The brand takes inspiration from the US Military’s Extended Cold Weather Clothing System (ECWCS), which consists of multiple layer options that can be worn in combination to provide adequate protection in temperatures from +40 to -60°C. 7L is using the insulation in its Detonator insulated parka, which is inspired by the British Army’s combat field jacket. This garment is made with British-sourced materials and also manufactured in the UK.

Hajk is a Swedish contemporary clothing brand for men with designs to pcomplement an outdoor lifestyle; carefully balancing fashion, performance and sustainability. Hajk is introducing HD’s insulation in ARV, a three-layer lightweight and versatile jacket made with fully sustainable materials.

www.hdwool.com

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