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Fulgar
Fulgar
Avantex

9th November 2020, Memphis, TN, USA

US Cotton Trust Protocol joins Cotton 2040 platform

© US Cotton Trust Protocol.

The US Cotton Trust Protocol has been invited to join Cotton 2040. Convened by sustainability non-profit Forum for the Future, the Cotton 2040 coalition is a unique partnership that brings together representatives from standards, brands and retailers, producers and existing industry initiatives specifically to build on and accelerate collective action to scale up and overcome barriers to sustainable cotton uptake across multiple standards.

The US Cotton Trust Protocol is a new system for responsibly grown cotton that will provide annual data for six areas of sustainability aligned with the U.N. Sustainability Goals. The year-over-year data, available for the first time, will allow brands and retailers to better measure progress towards meeting sustainability commitments, the organisation says.

The Trust Protocol also will be included in its Cotton Up guide, a toolkit to help sourcing directors make sustainable decisions. The CottonUP guide to sourcing sustainable cotton seeks to address one of the main barriers for companies looking to start sourcing or increase the amounts of sustainable cotton they source: the time and resource required to research and implement the most appropriate sourcing approach for their organisation’s sustainability priorities. The guide highlights the business case and main sourcing options for sustainable cotton, provides guidance on creating a sourcing strategy and working with suppliers, and shares case studies from companies that have already navigated the complex challenges of sourcing more sustainable cotton.

“We are pleased to see the US Cotton Trust Protocol recognized by Cotton 2040 and listed on their Cotton Up guide,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “The Trust Protocol is a unique tool for brands and retailers, and we will continue to partner with them in their efforts to demonstrate progress toward sustainability goals.”

The US Cotton Trust Protocol joined Cotton 2040 in July 2020, to collaborate in creating a sustainable future for the cotton sector around the world.

“The apparel sector is under huge pressure to reduce its social and environmental impacts and increasing demand for more sustainable fibres is key to securing future supply. The CottonUP guide addresses a long-standing need in the industry for clarity around cotton sourcing options by providing brands and retailers with the resources to help them go further, faster. It can be a key enabler for systemic change in the industry, and could be a blueprint for other commodities in the future,” said Sally Uren, CEO at Forum for the Future, “we’re happy to include the Trust Protocol as a new sustainability standard”

Cotton 2040’s interactive Cotton Up guide recognizes the US Cotton Trust Protocol as a sustainable cotton standard alongside BCI, CmiA, Fairtrade, myBMP, Organic and recycled cotton. The Cotton Up toolkit is a compressive guide to help stakeholders within the cotton sector to navigate the complexity, and better understand the major sustainable cotton standards they could adopt, how they work, and select the best options for their business.

Facilitated by sustainability non-profit Forum for the Future, with funding support from the Laudes Foundation, the Cotton 2040 envisages a sustainable global cotton industry which is:

-resilient in a changing climate;

-uses business models that support sustainable production and livelihoods; and

-where sustainably produced cotton is the norm.

The Trust Protocol is also on the Textile Exchange’s list of 36 preferred fibres and materials from which more than 170 participating brands and retailers can select from as part of Textile Exchange’s Material Change Index program.

www.TrustUSCotton.org

CottonUP Guide

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