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Winning combinations of denim and wool

Collection nods to the western legacy of both brands.

2nd December 2022

Innovation in Textiles
 |  United States

Clothing/​Footwear, Sustainable

Wrangler and Pendleton Woolen Mills have partnered for the  Wrangler x Pendleton Collection celebrating the craftsmanship and bold hues of America’s Southwest in long-lasting denim, wool and cotton pieces.

The collection couples the fine wool of Pendleton s with Wrangler’s jeanswear in both men’s and women’s styles, including jeans, sherpa jackets, hoodies, and graphic tees with a nod to the western legacy of both brands, featuring a signature luxury wool blanket woven with a roping cowboy motif.

“Collaborating with another iconic brand in the western space allowed us to weave heritage style and western motifs into modern pieces and inspire individuality through the fusion of quality denim and wool,” said Vivian Rivetti, global vice president of design for Wrangler. “Western style and culture continues to have a driving influence in mainstream fashion.”

“As a family-owned company dedicated to resilience and true authenticity, teaming up with a leading western brand like Wrangler was a natural choice for us,” said Peter Bishop, executive vice president of design and merchandising at Pendleton Woolen Mills. “Through creative collaboration, we have combined the best of denim and wool, interweaving the two as a tribute to the western lifestyle.”

Pendleton Woolen Mills operates two of America’s last remaining woolen mills located in Pendleton, Oregon, and Washougal, Washington, under the sixth generation of family ownership.

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