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Flylow Gear unveils new generation in performance apparel

Significantly longer-lasting and more powerful than standard DWRs, OmniBloq is ushering in a new era for outdoor gear.

28th January 2019

Innovation in Textiles
 |  Fall River, MA

Clothing/​Footwear, Sports/​Outdoor

Flylow Gear, an independent, homegrown and mountain-raised creator of outerwear and apparel, will debut a new generation in performance apparel at the 2019 Outdoor Retailer + Snow Show with the introduction of Stormproof/Breathable OmniBloq on four of its legendary best-selling winter designs.

Flylow Gear will debut its new products at the 2019 Outdoor Retailer + Snow Show.

Flylow Gear will debut its new products at the 2019 Outdoor Retailer + Snow Show.

Developed by Bolger & O’Hearn Specialty Chemicals, OmniBloq represents a standard in durable water repellence for outdoor gear, according to the manufacturer. Flylow is using Omnibloq in a selection of pieces that includes the Quantum Pro Jacket, Chemical Pant, Billie Coat and Nina Pant.

Products will be on display at the Flylow booth from 30 January to 1 February 2019, during Outdoor Retailer + Snow Show 2019, at the Colorado Convention Center in Denver, CO, USA.

Applied to fabric at the mill, OmniBloq is designed to deliver durable, stormproof water-repellence that does not compromise fabric hand, garment design, wearer comfort or breathability. OmniBloq has been engineered to keep the water off and get the sweat out, without the bulk or stiffness of other DWR technologies. “We’re stoked to be the first winter sport brand to use OmniBloq DWR, and we specifically chose to use it on pieces that are favourites of some the hardest skiing men and women on the mountain. Using a technology that enables a skier to be Stormproof and enjoy any weather condition is right on the bullseye for Flylow,” said Dan Abrams, president of Flylow.

Developed in Bolger & O’Hearn’s North American labs and introduced to global markets at Winter Outdoor Retailer 2018, many fabrics treated with OmniBloq meet or surpass AATCC Rain Test 35-2013. Fabrics treated with this high powered DWR resist wetting out at least 3X longer than similarly treated DWR fabrics. For example, single-ply, woven synthetic fabrics finished with OmniBloq can resist wetting out in heavy rainstorm conditions from three to 20 times longer than the same fabrics treated with a traditional DWR, the company explains.

“OmniBloq is a real breakthrough in the Stormproof/Breathable fabric category,” said Shaun O’Hearn, president of Bolger & O’Hearn. “There is nothing like it on the market. Raising performance standards and reducing your environmental impact does not usually go hand-in-hand but OmniBloq delivers on both fronts.”

Other performance brands and the US military have already begun adopting OmniBloq as the DWR of choice for their next-generation product launches. In addition to being stormproof yet highly breathable, OmniBloq -finished fabrics are recyclable, non-PFOA and provide protection against oil and stains.

Flylow was started by two friends who imagined better gear for the mountains. Today, the company is still independent, homegrown, and mountain raised. Its technical outerwear was built by skiers, for skiers, and their growing year-round collection includes versatile, trusted apparel for everyday life in the mountains.

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