Big Rock Candy Mountaineering (BRCM) is is integrating the new high performance, low impact eVent Fabrics alpineST laminate into its latest Dawn Wall jacket.

The alpineST laminate is a three-layer fabric delivering superior durable waterproof protection with high moisture vapor transfer rate (MVTR) that lasts season after season. It is made with durable recycled materials, a PFAS-free membrane and C0 DWR finish, proving that brands can embrace cleaner technologies while enhancing performance.

Blending modern materials with inspiration from the early American alpinists, mountaineers and gear innovators is the signature approach of BRCM, and the Dawn Wall jacket also has a 100% recycled nylon face fabric for added abrasion resistance and a 100% recycled polyester baker fabric for comfort and increased breathability. With two top and side entry pockets, two chest pockets a waterproof zipper and a drawstring hem and hood, it has a recommended retail price of $398.

“Our partnership with Big Rock Candy Mountaineering highlights several key trends shaping the future of outdoor apparel,” says Chad Kelly, president of eVent Fabrics. “First, we’re seeing a strong shift towards more sustainable solutions, like our high-performance, lower-impact laminates. Second, there’s a growing movement toward outdoor apparel that draws inspiration from heritage aesthetics and a time when quality, utility and craftsmanship were paramount. Innovative boutique brands like BRCM are looking both forwards and backwards to redefine what the next generation of outdoor gear can be.”

“Our overall brand mission is to take the timeless styles of the golden age of climbing and update them to fit well and last a lifetime,” adds Samuel Hardeman, founder of Big Rock Candy Mountaineering. “Part of accomplishing this comes from using the latest technical, planet-positive materials where we can, to create performance pieces that look as good as they perform and eVent has succeeded where others have failed by blending cleaner tech with first-rate performance. The result is a jacket that is perfectly vintage in style and futuristic in fabrication.”

www.eventfabrics.com

www.bigrockcandymountaineering.com