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Hyosung launches creora Color+ at Interfilière Connect

creora Color+ is a specialty elastane for deeper, darker colours in stretch fabrics made with natural blends

22nd September 2020

Innovation in Textiles
 |  Seoul, South Korea


To address consumer desire for more colour variety in comfort apparel made with natural fibres, Hyosung has developed new creora Color+ elastane for natural blended materials, which it has introduced at Interfilière Connect, which takes place online from September 2-30, 2020.

creora Color+ has the same performance stretch characteristics as Hyosung’s flagship fibre, creora Power Fit, with the added benefit of providing richer colours in natural and cellulose yarns – an attractive fibre blend for leading intimate, activewear and ready-to-wear brands, Hyosung suggests.

“As regular elastane does not take colour well, it is a challenge to achieve all-over, rich colour when dyeing it with natural fibres such as cotton, rayon, and modal,” said Simon Whitmarsh-Knight, Hyosung EMEA Marketing Director. “With new creora Color+, brands can now offer consumers fashionable, colourful apparel made with natural fibres without ever having to worry about the dreaded grin-through.”

According to Hyosung, new creora Color+ for natural fibres will be a nice addition to its successful creora Color+ for stretch fabrics made with nylon, a well-established yarn used in activewear for its ability to produce deep and exclusive colours without grin-through.

As demand for sustainable materials continues to rise, Hyosung will also present its expanded multi-function regen collection of GRS-certified recycled elastane, nylon and polyester fibres made with 100% reclaimed waste at Interfilière Connect.

On Thursday, 17 September at 11:00-11:30AM CET, Hyosung European Marketing Manager, Julia Nam, and EMEA Marketing Director, Simon Whitmarsh-Knight will join Dominique Demoinet of DLD Consulting in an Innovation Encounters Meet Up to discuss how the company is overcoming COVID-19, its move to digital, and the importance of consistent innovation. The conversation can be viewed on the Interfilière Connect site by clicking on the event schedule in the menu.

For all the latest trend, event and product updates, visit our new blog at Hyosung can also be found on Instagram @hyosung_textiles , and on LinkedIn at Hyosung Performance Textiles.

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