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Icebreaker partners with CamelBak Pursuit Series

Icebreaker has announced its inclusion as the official adventure apparel partner of the CamelBak Pursuit Series.

14th July 2017

Innovation in Textiles
 |  Vancouver


Icebreaker has announced its inclusion as the official adventure apparel partner of the CamelBak Pursuit Series. Connecting urbanites with the great outdoors and providing them the opportunity to learn lifelong skills and hobbies that also maximize the experience, the CamelBak Pursuit Series arrives in 2017 to encourage people to reconnect with nature and reap the benefits of the natural environment.

The three-day CamelBak Pursuit Series events create a special outdoors experience. At CamelBak Pursuit Series, participants are known as Pursuers, they play hard, have fun and learn all of the outdoor activities and skills they’ve always dreamt about.

The Outbound Collective and CamelBak are behind the series. © CamelBak Pursuit Series

 Located just outside the urban hubs of Salt Lake City, UT, and San Francisco, CA, the series’ inaugural year will see the two three-day event series touch down just north of Salt Lake City at Snowbasin Mountain Resort, UT, from 11-13 August, with additional dates planned for September in Sanborn County Park, CA. “Participants can camp, glamp or rent, hike, bike or SUP, the itinerary can be tailored to your needs and the choices of what to include are endless,” organisers report.

The Outbound Collective, the fast-growing online outdoor and travel community, and CamelBak, an outdoor industry leader and pioneer of hand-free of hydration are behind the series.

“We share the same philosophy on encouraging people to enjoy the great outdoors and connect together in nature to create memorable experiences. We are committed to the series as it is close to our own brand values and our relationship with people and nature. We have a number of ‘get-involved’ sessions including; ‘How To layer merino’, hosted hikes led by our Backcountry partner Gearheads and Leave No Trace, and also have Kiwi inspired music lessons and after dark entertainment from Kiwi musician, Matt Hoyles,” commented Icebreaker Head of Marketing for North America, Trudie Abel.

Pursuit Series Co-Founder Julia Stamps Mallon emphasised: “CamelBak Pursuit Series is about showcasing the beautiful accessibility of the outdoors, so whether you’re a camper or a glamper, downhill mountain-biker or a SUP boarder, there’s an amazing activity and an enlightening experience for you. Our aim is to inspire a connection to nature, and Icebreaker gives Pursuers the opportunity to engage with Icebreaker ambassadors and Backcountry Gearheads in the most authentic, enjoyable and educational way possible.”

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