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Indorama expands Deja sustainable brand platform

Deja Carbon Neutral PET pellet is the latest innovation under IVL’s Deja global brand offering a certified carbon neutral PET pellet solution.

22nd April 2021

Innovation in Textiles
 |  Bangkok, Thailand


Indorama Ventures (IVL) is expanding its portfolio of sustainable solutions under its Deja brand. The global sustainable ingredients brand is a key part the company’s commitment to meet growing demand for innovative, high performance products which will reduce its impact on the environment.

Deja Carbon Neutral PET pellet is the latest innovation under IVL’s Deja global brand offering as the world’s first certified carbon neutral PET pellet solution. It is a significant addition to the growing Deja portfolio, which includes sustainable PET, rPET, polymer and fibre range of products available across flake, pellet, fibre and filament ingredients. Deja Carbon Neutral PET pellet has been sustainably produced throughout its supply chain and helps environmentally conscious companies to achieve their sustainability targets by lowering their Scope 3 GHG emissions.

© IVL.

Through its Deja global, sustainable ingredient brand, IVL is differentiating itself in the marketplace by offering a performance-led suite of sustainable solutions that helps its customers to achieve their sustainability targets, while also responding to end consumers’ demand for transparency and environmental responsibility. IVL’s unique access to recycling sources through its own global supply chain ecosystem means it can power sustainability and support customers that are aiming to close the loop.

The Deja brand platform is inspired by IVL’s vision to be a world-class chemical company making great products for society, underscored by an ambitious target of achieving 25% renewable electricity of total power consumption by 2030. To achieve this, IVL has pledged USD 1.5 billion towards meeting its sustainability targets. Deja fibre and polymer products offer high performance and versatility, with a lower carbon footprint. They can be applied to a wide range of applications across the hygiene, lifestyle, automotive and packaging sectors, while meeting the exacting standards demanded by these specialist sectors.

Deja Carbon Neutral is a PET proposition with neutralized raw material emissions, from cradle to IVL’s plant gates. It comes with an independently verified carbon neutral certification of compliance from globally established providers. Through a partnership with South Pole, a leading project developer and provider of global climate solutions, IVL offsets unavoidable carbon emissions through projects that help transform lives and protect the environment.

 D. K. Agarwal, CEO of Indorama Ventures, commented: “We are pleased to continually grow the DEJA low carbon performance PET, rPET and polymer brand platform. Working throughout the supply chain, Deja offers sustainability by giving converters credibility, retailers accreditation, and end consumers the assurance of transparency and high performance as standard. Deja demands more from our PET and less from the environment by recycling and transforming PET into extraordinary, sustainable products across multiple applications that perform as they protect the future.”

Yashovardhan Lohia, Chief Sustainability Officer at Indorama Ventures. © IVL

Yashovardhan Lohia, Chief Sustainability Officer at Indorama Ventures, said: “IVL is one of the world’s leading manufacturers of PET resin so it is important that we demonstrate sustainability leadership. By supporting the development of recycling infrastructure, and investing in advanced recycling and sustainable technologies, we close the loop, delivering a circular economy and reducing carbon emissions. Our Deja brand offers customers a superior choice of flake, pellet, fibre and filament options that have sustainability built into the supply chain. We are responsible to our customers and to the environment by offering the best options without compromise. We do this by respecting and recognizing the value of PET, rPET and other sustainable polymer solutions, as a viable resource for business and the environment. The Deja brand platform will enable conscientious customers to differentiate and to add value along the supply chain. This gives consumers the confidence they need to select superior and purposeful products that enable sustainable business and environmental protection”.

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