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Boosting sales while reducing impact at On

Environmental gains despite significant expanded footprint with new stores and offices.

6th September 2023

Innovation in Textiles
 |  Switzerland


Swiss sportswear brand On has published its 2022 Impact Progress Report, highlighting its latest sustainable achievements building on goals set in 2019.

In the six months to June 30 this year, the brand increased its net sales by 63.9% to CHF 864.5 million, with sales through direct-to-consumer channel increasing 58.9% to CHF 300.5 million. Gross profit increased 80.1% to CHF 509.4 million from CHF 282.9 million in the first six months of 2022.

In terms of sustainable gains, the brand reduced its CO2eq emissions per unit of value added by 12% in 2022 compared to 2019, and also increased the use of recycled polyester in its products to 85%, bringing it one step closer to achieving its goal of using 100% recycled polyester and polyamide in 2024.

On also aims to use 100% recycled or organic cotton by 2024.

In 2022, 30% of the materials On used across all product categories were fossil-free, and in apparel and accessories, 64%.

By 2030, On aims to achieve a 46% absolute reduction in Scope 1 and 2 emissions and a 55% economic intensity reduction in Scope 3 emissions.

“We’re incredibly proud of our positive trajectory towards achieving our sustainability targets,” said Begum Kurkcu, head of ESG at On. “We’re proving that we can grow our business and continue to put the environment first – even given the tremendous growth our company is experiencing and our expanded physical footprint with new stores and offices.”

Today, a third of On’s Tier 1 suppliers use renewable energy and the aim is that all of them will by 2027. The company is also piloting new business models that advance circularity including Cyclon, its subscription-based circularity programme, and Onward for re-commerce.

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