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Industry Talk

Launch of New Balance Renewed

Extending the life of the brand’s imperfect or returned items and eliminating waste.

18th August 2021

Innovation in Textiles
 |  Cascade Locks, OR, USA

Sports/​Outdoor, Sustainable

The Renewal Workshop (TRW), a provider of circular solutions for the apparel and textile industry headquartered in Cascade Locks, Oregon, has announced its latest partnership with New Balance, to create the New Balance Renewed platform giving the brand’s apparel a second life.

The creation of New Balance Renewed aims to extend the life of the brand’s imperfect or returned items, helping to keep them out of landfills and offering customers a way to shop for renewed product that is guaranteed to meet the high standards they’ve come to expect.

Through TRW’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards, then given a TRW certification. Each item’s impact is measured to illustrate the tangible difference by purchasing a New Balance Renewed product.

“Bringing on iconic brands is a part of TRW’s partnership expansion plan,” said co-founder Nicole Bassett. “With this launch, New Balance Renewed becomes a driver of renewing products and launching re-commerce in the athleticwear sector.”

“New Balance is constantly learning and evolving our approach to create quality, long-lasting design,” added John Stokes, director of global sustainability for New Balance. “In April 2021, TRW led a workshop during New Balance’s Design Week to help educate designers on how to intentionally design future apparel for repairability and garment recycling. Together with The Renewal Workshop, we're keeping apparel in use for longer and learning how to design for circular.”

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