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Industry Talk

New dates for ISPO Munich and OutDoor by ISPO

ISPO show in January or February too late for many industry participants due to changes to order cycles.

16th November 2021

Innovation in Textiles
 |  Munich, Germany

Sports/​Outdoor

Messe München has decided to hold the ISPO Munich sports gear show permanently at the start of the winter season at the end of November, instead of its previous January date. OutDoor by ISPO will meanwhile move permanently from the end of June to the end of May/beginning of June.

For 2022, this means that ISPO Munich 2022 will now take place from November 28 to 30, 2022 and the new date for OutDoor by ISPO 2022 is June 12 to 14, 2022.

The permanent shift in dates is a strategic decision due to the far-reaching market changes of recent years, the organisation says. Industry and retail are facing major shifts in the global supply chain, which have also caused changes to order cycles. Scheduling ISPO Munich in January or February, as was previously the case, is therefore too late for many industry participants. The permanently brought-forward date for OutDoor by ISPO also works much better with the new order cycles.

“When the industry changes, we also have to find new ways,” says Klaus Dittrich, CEO of Messe München. “The new dates are the ideal response to current and future challenges. Above all, they offer completely new opportunities for industry and trade.

© Messe München

 “In the future, ISPO Munich will not only be the meeting place for the industry's top decision-makers and the ideal platform for brands to place the most important messages for the market, but also the worldwide kick-off event for the winter season. This is where retailers get an overview of the season's new products and can then start the ordering season, where decisions of industry-wide significance are made, and where consumers are excited, inspired and activated at the same time.”

For optimal impact, the duration of both events will be shortened to three days and a maximum size for booths will be introduced. Currently, a maximum of 150 square metres of booth size is planned for OutDoor by ISPO and a maximum of 200 square meters of booth size per exhibiting brand for ISPO Munich.

Next year, OutDoor by ISPO, from June 12 to 14, 2022, will be held once at the MOC Veranstaltungscenter in Munich and the former railroad repair plant located in the immediate vicinity, offering new opportunities for brand staging and event formats.

www.ispo.com

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