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Fibres/​Yarns/​Fabrics

Repreve kicks off national #TurnItGreen tour

The Repreve mobile tour showcases the high-quality Repreve based products that can be transformed from plastic bottles that consumers recycle.

4th December 2015

Innovation in Textiles
 |  Greensboro, NC

Sustainable, Sports/​Outdoor, Clothing/​Footwear

Unifi’s Repreve, a leading recycled fibre brand, has launched a multi-stop, national recycling education tour as the next phase of the Repreve #TurnItGreen movement.

Together with partners such as Marvel Universe LIVE!, Detroit Lions and UNC-Chapel Hill, the Repreve mobile tour showcases the high-quality Repreve based products that can be transformed from plastic bottles that consumers recycle.

Repreve's #TurnItGreen tour will make its first stop in San Francisco at The North Face Endurance Challenge presented by Gore-Tex.

Mobile experience

"We are thrilled to kick off our multi-stop #TurnItGreen mobile experience, engaging with kids and adults as we educate them on how we transform recycled plastic bottles into products they can purchase from their favorite brands," said Roger Berrier, President and CEO of Unifi.

"Since we began making Repreve, we have recycled more than 4 billion plastic bottles into quality products people wear and use every day, and we anticipate the #TurnItGreen tour will help us continue to grow that number."

The mobile experience is sponsored by Polartec, Sage, Renewtra, Volcom and SnapBox, and will be led by a Repreve-branded Ford F350, which utilizes Repreve based fabric made from 16 plastic bottles in its upholstery.

Tour highlights

The Repreve #TurnItGreen tour will feature a Repreve-branded trailer with interactive displays of how Unifi transforms plastic bottles into recycled fibre for products. It will also include an interactive gaming units and activities in which participants can win prizes from brands that make Repreve-based products, including scarves, shirts, blankets, canvas artwork, posters and koozies from Volcom, Polartec and SnapBox. There will also be a digital display and video units, as well as iPad kiosks for social sharing.

The national #TurnItGreen tour will make stops throughout the United States at schools, retail locations and major entertainment and sporting events, including The North Face Endurance Challenge Series presented by Gore-Tex, Volcom action sport events and UNC-Chapel Hill games.

The tour will also visit elementary schools across the nation where Repreve, together with Marvel Universe LIVE!, will host the Repreve Recycling Rally that encourages K-5 students to recycle the most plastic bottles to win Marvel Universe Live! tickets and Repreve-based products. Additionally, students will learn the basics of recycling and enjoy bottle transformation-themed activities in class that reinforce what else a bottle can become.

Repreve

Repreve is Unifi's flagship brand of recycled fibres, made from recycled materials, including plastic bottles. Repreve can be found in products ranging from apparel and hosiery to automotive and industrial applications, and is used by brands, including Patagonia, Haggar, Quiksilver and Ford.

Repreve's #TurnItGreen initiative is designed to encourage recycling and raise awareness among consumers that recycled bottles can be turned into cool products they use every day.

Unifi is a multi-national manufacturing company that produces and sells textured and other processed yarns designed to meet customer specifications, and premier value-added (PVA) yarns with enhanced performance characteristics. In addition to its flagship Repreve products, key Unifi brands include SORBTEK, REFLEXX, AIO – all-in-one performance yarns, SATURA, AUGUSTA, A.M.Y., MYNX UV and MICROVISTA.

www.unifi.com

www.repreve.com

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