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28th March 2019, Jönköping

Coloreel returns to Texprocess

Coloreel unit product launch at Avanatex Paris 2018. © Coloreel

Coloreel unit product launch at Avanatex Paris 2018. © Coloreel

Coloreel, an inventor of instant thread colouring for the textiles industry, will return to Texprocess, a leading trade fair for processing textile materials that takes place from 14-17 May in Frankfurt, presenting its digital instant thread colouring product.

In 2017 Coloreel won the prestigious Texprocess Innovation Award for its new technology. Now, the company returns to the fair with the Coloreel unit, fully industrialised and available to the market.

Instant thread colouring

The Coloreel technology enables high-quality instant colouring of textile thread while in the textile production. The first product based on this technology is the Coloreel unit that works with any existing industrial embroidery machine. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.

Texprocess is the place where the latest machines, plants, processes and services for the manufacturer of garments and textile and flexible materials are presented. “We return to Texprocess because it is one of the most important fairs for the textile industry with huge international impact. The fair attracts a lot of visitors who are looking for state of the art technologies and products. All who will visit our stand will understand why Coloreel is the future of embroidery,” said Magnus Hellström, VP Sales & Marketing at Coloreel.

Live demonstrations

At the Coloreel stand, visitors will be able to experience live demonstrations of the revolutionary thread colouring unit, producing uniquely coloured embroideries never seen before. Coloreel will also explain how the technology and process work by showing the inside of the unit.

“Coloreel received the 2017 Texprocess Innovation Award for its instant thread colouring technology. Consequently, we are delighted that the company is making such an extensive presentation of its innovations at Texprocess. This shows that Coloreel has identified a market potential and succeeded in developing a successful and marketable product,” commented Michael Jänecke, Director Brand Management, Technical Textiles and Textile Processing, Messe Frankfurt Exhibition.

Successful launch

Coloreel introduced its instant thread colouring unit for the European market at the Avantex trade fair in Paris last September. This was the official sales start of the Coloreel unit for all European distributors.

The product launch of the new colouring unit and the included colourisation software Coloreel Studio was well received, attracting over a thousand visitors over the course of the show, including embroidery producers, digitisers, designers and apparel manufacturers.

www.coloreel.com

Further reading

Award-winning Embroline makes waves at Texprocess

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