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From fabrics to paint for Viroblock

Berger Paints partners with Swiss textile innovator to produce a unique luxury interior emulsion.

10th March 2021

Innovation in Textiles
 |  Zürich, Switzerland


Having proved its efficacy on over a billion textile products around the world, HeiQ Viroblock technology is now to be used in wall paint.

Berger Paints of India has partnered with the Swiss textile innovator to produce a unique luxury interior emulsion, Silk Breathe Easy, with Viroblock providing it with antiviral properties.

Formulated with 100% acrylic emulsions and vibrant pigments, Silk Breathe Easy has low volatile organic compounds (VOCs) and formaldehyde reduction abilities.

“As a leading provider of paints in India and a company with a track record of being innovative and socially responsible, we were delighted to not only collaborate with a like-minded company like HeiQ but also that we could integrate Viroblock into our emulsion,” said Berger CEO Abhijit Roy.

HeiQ’s Viroblock NPJ03 is among the first textile technologies in the world to be proven effective against SARS-CoV-2 (the virus causing Covid-19) and has been applied by more than 150 brands worldwide to products such as face masks. It combines two mechanisms of attack resulting in an over 99.99% destruction of various kinds of viruses and bacteria, according to tests performed according to ISO 18184 and ISO 20743 standards.

“I am particularly excited about this collaboration as after having ‘viroblocked’ over a billion textile products, we now can even viroblock your homes and offices and make every surface safer to touch,” said HeiQ CEO and co-founder Carlo Centonze

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