Total Energies
Techtextil North America

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.


PrimaLoft announces new sales leadership for Americas and Europe

Stefan Brandt will be promoted to European Sales Manager, based in the European Headquarters in Taufkirchen, Germany.

5th May 2016

Innovation in Textiles
 |  Latham, NY

Interiors, Clothing/​Footwear, Sports/​Outdoor

Chris Humphris, Director of Sales Americas. © PrimaLoft PrimaLoft, the leader in providing comfort solutions with high-performance insulations and fabrics, has promoted Chris Humphris to Director of Sales Americas. Humphris has worked at PrimaLoft in the role of European Sales Manager since 2014 and more than a decade as PrimaLoft sales agent for UK and Scandinavia.

Humphris has over 15 years of selling experience in fabrics and insulation. His experience covers outdoor performance apparel, as well as fashion. Chris and his family will be relocating to the US over the next several months, the company reports. The position is based at the global headquarters in Latham (New York) and will report to Mike Joyce (CEO).

European Sales Manager

Stefan Brandt will be promoted to European Sales Manager, based in the European Headquarters in Taufkirchen, Germany, near Munich, reporting to Jochen Lagemann (Managing Director Europe & Asia). Brandt has served as Territory Sales Manager for Austria, Switzerland and Southern Germany for one year and will continue this commitment.

Brandt has 20 years of sales and marketing experience in functional textiles and ingredient branding with companies like Sympatex, Gore, Sioen, Bayer in technical, medical, automotive, sports and outdoor markets.

Stefan Brandt, European Sales Manager. © PrimaLoft“Chris and Stefan have the experience, strategic acumen, network and reputation in our industries, as well as the intercultural and interpersonal skills to successfully lead our sales teams in America and Europe,” said Jochen Lagemann, Managing Director PrimaLoft Europe & Asia. “We are pleased to have this talent within our organization look forward to their leadership in their new roles.”


PrimaLoft, a materials science company based in Latham, NY, with offices in Germany and China, is the leader in research and innovative development of comfort solutions with high performance insulations and fabrics.

The PrimaLoft brand, a registered trademark of PrimaLoft, aims to deliver feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications.

PrimaLoft insulation was originally developed for the US army as a water-resistant, synthetic alternative to down. Today, the brand is recognized in the outdoor industry for providing comfort and performance.

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more