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Industry Talk

Reshoring recognition for Soft-Tex

US expansions have quadrupled capacity in the past year.

22nd September 2021

Innovation in Textiles
 |  Waterford, NY, USA


Soft-Tex International, based in Waterford, New York, has been named the winner of the Brand Award as part of the 2021 SEAMS Sewn Products Reshoring Awards, a partnership between SEAMS and the Reshoring Initiative.

Soft-Tex received the award for adding additional domestic production for its produced fibre and hybrid-filled pillows and mattress toppers with several initiatives over the course of 2020 and 2021, including adding capacity at its Waterford plant and opening a new factory in Sugar Land, Texas, which has created total capacity more than four times that of 2019 levels and over $100 million in gross merchandise value.

“We made a promise to grow our domestic footprint and have delivered on that promise through adding massive production capacity and American jobs ,” said Soft-Tex principal Mark Smiderle. “Our work is far from over and we are looking forward to seeing continued growth here in the US through continued expansion.”

The company has created many new manufacturing jobs in the last year and with the planned expansion of a blow-fill line and foam pouring line at its Sugar Land plant plans to add another 50-100 roles at the end of the project.

Longer term, Soft-Tex is planning to open two additional US-based manufacturing facilities to better serve national retail distribution centres and provide eCommerce freight arbitrage to offer nationwide two-day or better ground delivery service.

Soft-Tex will be showcasing its range at the upcoming New York Home Fashions Market from October 4-7.

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