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Isbjörn of Sweden strengthens partnership with PrimaLoft

The company used PrimaLoft Silver Insulation Performance Fleece for the first time in AW17/18 range.

23rd February 2017

Innovation in Textiles
 |  UK

Sports/​Outdoor, Clothing/​Footwear

Premium outdoor children’s clothing and accessories manufacturer Isbjörn of Sweden is expanding its range to include PrimaLoft Silver Insulation Performance Fleece for the first time.

Building on its strong green credentials, the company has a growing partnership with PrimaLoft since first introducing PrimaLoft Black Insulation Eco, which is made from 60% recycled content, in its Frost Light Weight Jacket in 2016. 

Now expanding into a wider PrimaLoft programme, Isbjörn of Sweden introduces the PANDA PrimaLoft Stretch Hoodie, which is made with PrimaLoft Silver Insulation Performance Fleece.

Performance and comfort

PrimaLoft Silver Insulation Performance Fleece is said to outperform typical fleece in both wet and dry weather. PrimaLoft’s proprietary water-repellent treatment accelerates the fleece’s dry rate by 44% and retains 98% of warmth even in the wettest conditions.

PrimaLoft Silver Insulation Performance Fleece is also said to be highly compressible and softer than cashmere, resulting in a garment with ultimate comfort and outstanding performance, the company reports.

Isbjörn of Sweden

Isbjörn of Sweden, alongside PrimaLoft, is an official bluesign Trademark Partner and each of its items is truly sustainable, made without harmful chemicals and with recycled materials. The new range is more than 90% bluesign product approved.

Isbjörn of Sweden was founded in 2005 by Maria Frykman Forsberg and Camilla Schmidt, after they became mothers for the first time and discovered a gap in the market for high quality and comfortable outdoor garments for children.

Production of Isbjörn of Sweden garments use recycled materials and the company continuously strives to be as environmentally friendly as possible, while still producing long lasting, tough and premium quality garments which emulate adult styles and materials.


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