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Isbjörn reinforces commitment to reuse and reduce

Premium technical and sustainable outdoor children’s wear brand Isbjörn of Sweden is to launch a rental business.

26th November 2019

Innovation in Textiles
 |  Nacka

Sports/​Outdoor, Clothing/​Footwear, Sustainable

Expedition range. © Isbjörn of Sweden

Expedition range. © Isbjörn of Sweden

Premium technical and sustainable outdoor children’s wear brand Isbjörn of Sweden is to launch a rental business for its range of clothing for 0-16 year olds.

The rental business, which will run via the company website, will officially launch on 29 November 2019 (Black Friday) with the aim of reducing textile waste by reusing garments, while also making new ranges accessible to more customers, for example families who may only go skiing once a year.

Green Promise

This latest announcement is another step in Isbjörn’s Green Promise to make the most sustainable outdoor clothing and accessories for the young adventurers of tomorrow. Encouraging active families to consume less, renting individual items will extend the lifecycle of the garment to multiple owners and in turn reduce environmental impact on the planet.

Isbjörn was the first outdoor children’s wear brand to become a bluesign system partner and its products are renowned for their sustainability and longevity. Designed to last, using durable yet sustainable materials, garments are regularly passed down to younger siblings and friends, with features that include grow cuffs to add an extra 3cm to arms and legs for prolonged use.

Limiting environmental impact

Customers can now sign up for a seasonal subscription to rent Isbjörn shell garments for a monthly fee, before returning for reconditioning for use in the next season. The second time a garment is on rental it will be at a reduced price and the customer will get the opportunity to purchase at a discounted price. If returned, products will be sold on to the second-hand market.

“Everything we do in our business has both our consumers and the planet as a top priority. Waste is having a devastating effect on our beautiful planet and we are doing our best to limit environmental impact,” commented Maria Frykman Forsberg, one of the founders and CEO of Isbjörn.

“Events such as Black Friday only exacerbate mass consumption and the waste problem. This is the main reason we are launching our rental business this week in particular – we want parents to consume less not more. Our excellent customer service team are looking forward to welcoming new and existing customers to our online rental shop and they’ll be with them every step of the way during their rental experience – after all sharing is caring!”

Isbjörn’s rental business will be initially launched as a pilot in Sweden, before being rolled out globally.

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