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12th December 2018, Munich

ISPO Munich strengthens international retail programme

More than two third of visitors who attend ISPO Munich sports trade fair every year are related to retail. The only multi-segment trader fair for the sports business is the most important platform for retailers and wholesalers, sales representatives and distributors from all over the world for finding out about market developments, innovations and trends in the sports world and for sharing with business partners.

The retail programme Altogether to Munich supports sports retailers from Austria, Italy, Poland, Scandinavia, Spain, Switzerland and the UK in their planning for ISPO Munich itself and on site. From registration and hotel bookings to arranging appointments and trade fair tours in their own language, the all-round carefree package covers everything the sports retailers need to get a market overview at the world’s leading trade fair for the sports business.

More than two third of visitors who attend ISPO Munich sports trade fair every year are related to retail. © ISPO

The programme is an extension of Club ISPO France, which has been connecting retailers from France with partners and exhibitors for five years now. ISPO Munich is taking place from 3-6 February 2019.

Internationality of ISPO Munich

To give international retailers easier access to ISPO Munich, the retail programme offers from now on sports retailers from Austria, Italy, Poland, Scandinavia, Spain, Switzerland and the UK a comprehensive package for their trade fair trip to Munich. In addition to providing support with all the travel formalities, ISPO Munich brings them together with contacts for brands and distributors, shows them best practice shops on a retail tour of the Bavarian capital and provides a further networking platform through its evening programme. Furthermore, a country-specific online platform supports the participants for easy appointment and networking in the run-up to the trade fair.

The new ISPO Munich event app provides accurate and up-to-date information. © ISPO

“The initiative is a win-win situation for exhibitors and retailers alike. While brands and manufacturers value the presence of international retailers as the most important visitor group, participating retailers receive access in their local language and thanks to the organization in advance they can prepare perfectly for their trade fair visit,” said Markus Hefter, Exhibition Group Director for ISPO Munich.

Experiencing future of sports business

In addition to an overview of innovations and trends, ISPO Munich offers a look beyond the horizon every year. Since digitalisation is also becoming increasingly important in the sports business, ISPO is focusing more heavily on digital trends, also for retail.

ISPO Digitize is a platform on which sports retailers, for example, can be inspired by digital pioneers and experience the digital retail technology hands on. ISPO Digitize will be held in Hall C6 during ISPO Munich, in February.

Yoga demonstration at ISPO Munich. © ISPO

ISPO Academy also provides internationality and knowledge transfer. It’s presented at ISPO Munich with an extensive conference programme and offers conferences and seminars as well as online and offline training programs for the sports business all year round. At local conferences, for example, in France, Korea, Japan, Brazil, Poland and Switzerland, the ISPO Academy also addresses topics that affect individual markets.

www.ispo.com

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