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Keeping denims out of the wash

Odour-eliminating ionized silver treatment keeps fabrics clean.

14th April 2022

Innovation in Textiles
 |  Hong Kong

Clothing/​Footwear, Sustainable

Crystal Denim, a subsidiary of Hong-Kong based Crystal International, is launching its new Wash Minus- denim collection in the USA, in partnership with Noble Biomaterials, of Scranton, Philadelphia.

The new collection incorporates Noble’s latest Ionic+ durable antimicrobial solution at the finishing stage to instill water conservation.

The topical odour-eliminating ionized silver treatment keeps the denim clean, reducing the need for frequent washing, to help conserve water, energy, and natural resources while increasing the life of the fabric.

The denim collection is also based on Crystal’s recycled and circular Second Life denim fabric and produced with water-efficient machines and washing methods to reuse and recycle up to 80% of water.

With the application of Ionic+ technology at the finishing stage of denim manufacturing, Wash Minus- aims to reduce the number of home laundries by 70%.

Noble’s achievements span the first EPA-approved silver antimicrobial, the first silver technology in an FDA-approved medical device and the first antimicrobial on the International Space Station. It is a registered FDA medical device facility, a sole-source technology supplier to the US military and a US EPA–registered antimicrobial manufacturer.

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