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15th January 2019, Rosh Ha’Ayin

Kornit Digital launches Atlas DTG printing platform

Kornit Digital, a market leader in digital textile printing innovation, has announced the introduction of the Kornit Atlas. Following the success of Kornit’s Storm HD6 and Avalanche HD6 / HDK, the Atlas is the first product of the company’s next-generation direct-to-garment printing platform.

The Kornit Atlas is a heavy-duty system created for super-industrial garment decoration businesses. It was designed to deliver a typical annual production capacity of up to 350,000 impressions, optimising production efficiency and cost of ownership. The Kornit Atlas is aimed at highly productive garment decorators, mid to large size screen printers and innovative businesses looking to combine state-of-the art technology with lowest cost of ownership.

Kornit Atlas next-generation DTG printing platform. © Kornit Digital

The system is equipped with new recirculating print heads and comes with a newly developed ink, NeoPigment Eco-Rapid. The Kornit Atlas is equipped with a unique printing engine, featuring an enhanced version of Kornit’s HD technology, complemented by a professional RIP (raster image processing) software solution, and produces prints that meet the highest standards of retail quality and durability.

Leap forward

The all-new Atlas comes ready for Kornit’s future releases of its cloud-based business intelligence, productivity analytics and optimisation software platforms, scheduled to be released in the second half of 2019. “This is a huge leap forward, not only for Kornit, but also for the direct-to-garment industry as a whole,” said Omer Kulka, Kornit’s VP of Marketing and Product Strategy.

“We have delivered the Atlas on the collective feedback of thousands of Kornit systems’ operators and on the experience collected from hundreds of millions of printed garments – simply put, the Atlas is the best and most cost-efficient direct-to-garment printing technology for high-quantity and high-quality production requirements. On top of that, the Atlas has been designed in a modular and future-ready way, driving quick and easy implementation of new developments in the future.”

rnit Atlas next-generation DTG printing platform. © Kornit Digital

“At Kornit, we remain focused on constantly introducing technology that allows the industry's leading brands to better connect with their customers and to adapt to the rapid changes in consumer preferences, impacting the fashion and apparel industry and is driven by the talent in our global research and development division.”

NeoPigment Eco-Rapid ink

The new NeoPigment Eco-Rapid ink is a main driver of the Atlas’ retail quality prints. It is said to provide an industry-leading white ink opacity, matched to those of conventional screen inks, and meets highest durability standards on multiple fabric types. Its increased colour gamut and saturation allow for deep full tones and precise spot colour matching.

The new ink has been developed with sustainability in mind, carries the Oeko-Tex Eco-Passport certification and is GOTS pre-approved. The new Eco-Rapid ink will be integrated with new Storm HD6 and Avalanche HD6/HDK systems and will also be retrofitted to existing Kornit HD systems. Kornit intends to switch all existing HD customers to NeoPigment Eco-Rapid during the year 2019.

The launch of the Atlas completes an extensive period of beta testing, with extremely positive feedback from early adopters. The system can be viewed in live demonstrations at Kornit Digital’s booth at the ISS Long Beach show, taking place from 18-20 January 2019 and in all of Kornit’s experience demo centres around the globe shortly after, as well as at Fespa Munich from 14-17 May 2019 and ITMA 2019 in Barcelona, in June.

www.kornit.com

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