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Technical Absorbents
Technical Absorbents

28th June 2019, Atlanta, GA

Kubix Link to help fashion companies work smarter

With a web-standard interface and social-media-inspired communication tools, fashion companies can work faster and smarter, the company believes. © Lectra

With a web-standard interface and social-media-inspired communication tools, fashion companies can work faster and smarter, the company believes. © Lectra

Lectra consolidates its position as a fashion technology leader with the launch of Kubix Link, an intelligent and intuitive cloud-based platform that integrates all business processes from ideation to point of sale. This solution gives fashion companies a consolidated view of all information pertaining to each product.

With a web-standard interface and social-media-inspired communication tools, fashion companies can work faster and smarter, delivering top-selling products and then marketing them all in one click, while creating a flawless omni-channel experience for their consumers, the company reports.

“Traditional PLM solutions have historically satisfied the product development process,” explained Giampaolo Urbani, Product Manager, Kubix Link. “However, today’s fashion business context calls for more. Companies need solutions that encompass the entire ecosystem and not just a part of it. And that’s where Kubix Link can make the difference.”

Turning data into actionable insights

The hyperconnected fashion consumer is transforming the fashion industry today, with their rising expectations and never-ending quest for the ultimate consumer and omni-channel experience. Fashion companies must respond faster to these changing demands by developing more products within increasingly shorter timeframes. However, as the number of collections grows, so does the volume of fragmented data spread across different systems and platforms in different formats. The struggle to derive value from data becomes bigger every day for fashion executives, complicating their decision-making processes.

The innovation of Kubix Link lies in its ability to turn collective data into actionable insights. The solution, with its built-in PLM, PIM, and DAM capabilities, can integrate a wide array of IT systems, legacy and brand new, such as ERP, CRM and WMS, and process massive volumes of data coming from all parts of the fashion ecosystem, consolidating all information and presenting it in a structured and comprehensible manner efficiently.

Kubix Link, with its web-inspired interface, enables users to navigate and search for product information easily. At a glance, fashion executives can get an overview, make reports, communicate and update information in real time on any device. This allows them to focus on value-added tasks and “unleash their innovative potential”.

Connected, adaptable and powerful

“Our ongoing relationship with Lectra has demonstrated that the company shares our priorities of innovation and end-user experience,” said Roberto Moreno, Chief Financial Officer & Head of Apparel, Zumba. “As the largest branded fitness company in the world, it’s imperative that we can collaborate seamlessly and have real-time access to our product lifecycle from anywhere. With Kubix Link PLM, Lectra has delivered a solution that is configurable and scalable to our rapidly expanding employee base and consumer needs, offering us a digital window into our complex business and production network.”

Powered by cloud technology, Kubix Link is compliant with Industry 4.0 principles: it is connected, adaptable and powerful, yet simple and easy to use. The platform is accessible to supply chain actors working on different devices, enhancing collaboration as all members are communicating in real time. Users can access both internal information, such as sales data to build collections, but also customer-facing content, such as product information and visuals to create product catalogues. Given its openness and flexibility, the solution can be configured according to all business models, company sizes and specific needs, from covering only one area to the entire fashion ecosystem.

Holistic approach

“Today’s fashion consumers have a holistic approach to shopping. They don’t just value the product; they care about their brand experience as well,” explains Céline Choussy, Chief Marketing & Communications Officer, Lectra.

“Instead of focusing on just the items, we also want to help fashion companies manage the entire customer journey and reach their target consumers at every touchpoint. We are also recognising that just like their consumers, fashion company employees are becoming increasingly reliant on technology. Kubix Link is the solution for the everyday web user. It is simple and intuitive. It is everything you need in the palm of your hand.”


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