Veocel lays foundation for sustainable nonwovens future
Trilobal cross-section fibres contribute to efficient absorbency in tampon products.
13th November 2025
Innovation in Textiles
|
Lenzing, Austria
Lenzing AG is investing approximately €15 million to expand its production capacity for premium viscose fibres at its site in Lenzing, Austria.
The strategic investment is part of the recently announced total investment programme of €100 million to secure the long-term competitiveness of Lenzing’s Austrian production sites. The capacity expansion reinforces the company’s commitment to providing sustainable solutions to the global hygiene market and also strengthens its role as a trusted provider of high-quality fibres for feminine care applications.
The focus is on increasing capacity and ensuring the highest quality for Veocel Viscostar trilobal cross-section fibres which outperform conventional viscose, with their distinct cross-section greatly contributing to efficient absorbency in tampon products. The expansion will enable Lenzing to meet growing demand from strategic customers.
“This investment reinforces one of the key pillars of our nonwovens business and strengths the foundation for long-term growth and sustainable supply,” says Rohit Aggarwal, CEO of Lenzing.
This initiative supports Lenzing’s strategic goals of premium products and technological differentiation. It also contributes to the continued diversification of the company’s high-value portfolio and enhances its competitiveness in the hygiene sector.
Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...
Find out more