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22nd February 2017, UK

Market for UV protective clothing grows as skin cancer rates soar

The range of clothing items available has expanded to include athletic wear, casual wear and outdoor sports wear. The market for UV protective clothing has been growing markedly as skin cancer rates have soared and consumers have become more aware of the dangers of excessive exposure to the sun, according to a new report from the global business information company Textiles Intelligence – UV protective clothing: a practical approach to sun care.

Expansion in the market has also been aided by improvements in the functionality and appearance of UV protective clothing. In the early 2000s the majority of items were heavy and dark and lacked style and comfort. But many items on the market today are fashionable as well as functional, and such garments are available in a wide variety of colours, prints and styles.

In addition, the range of clothing items available has expanded to include athletic wear, casual wear and outdoor sports wear. In the case of athletic wear and outdoor sports wear in particular, UV protective clothing is now being worn for a wide range of activities, including climbing, cycling, fishing, football, golf, hiking, kayaking, sailing, skiing, surfing, swimming and tennis.

UV protective garments on offer at the premium end of the market boast a number of performance features in addition to UV protection -- including antimicrobial action, comfort stretch and moisture management. Some of these products are also highly versatile as they can be worn as casual wear, sportswear and even fashion wear.

Reflecting these developments, UV protective garments and accessories are sold by well established clothing brands as well as by sports retailers. Also, a growing number of companies in the outdoor wear industry have incorporated UV protective technologies into their collections of technical clothing.

In Australia -- known by many as the skin cancer capital of the world and a leader in the development of UV protective technologies for textiles -- UV protective fabrics are employed in a range of technical applications, including high visibility vests and police uniforms, as well as school uniforms.

Looking ahead, there is an opportunity for suppliers of UV protective clothing to increase their sales by reaching a wider group of consumers as people live longer and spend more time outdoors.

However, in order to expand the market beyond an audience which is already well aware of the risks and benefits, campaigns are needed to raise awareness about the harmful risks of exposure to the sun on the one hand and the benefits of UV protective clothing on the other.

To spread the word about the health benefits of protecting against UV rays, companies specialising in the supply of UV protective clothing are working closely with dermatologists, skin cancer foundations and skin cancer specialists.

However, in order to get the message across to the consumer, suppliers must make better use of marketing tools -- including garment hang tags showing the UV protective value of products -- in a way which is easily understood by the average clothes shopper.

Furthermore, in order to support such marketing efforts, it would help if legislative bodies were to show greater commitment to regulating the industry.

If regulations were tighter, consumers might show a greater willingness to pay the relatively high prices commanded by some UV protective garments.

‘UV protective clothing: a practical approach to sun care’ was published by the global business information company Textiles Intelligence and can be purchased by following the link below:

UV protective clothing: a practical approach to sun care

Other recently published reports from Textiles Intelligence include:

Performance apparel markets: product developments and innovations, January 2017

Profiles of 21 Taiwanese performance textile companies

Performance apparel markets: business update, January 2017

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  • Marc 23rd February 2017 21:00PM

    Australia has indeed been a world leader leader in trying to avoid sun exposure. they have promoted sunscreens to a greater extent than any other country and have made it almost criminal to be out on the beach without SPF. Has anyone noticed the result? Over the past 70 years, skin cancer has increased exponentially. And now they want sun-protective clothing? Recent research from the U.S. has shown that sun deprivation is leading to the deaths of about 33,000 people per year. People who live and work outdoors have about half the risk of melanoma as those who work indoors. Sunlight is vital to human health. Here are some of the reasons: •A 20-year Swedish study shows that sun avoidance is as bad for the health as cigarette smoking. •A Spanish study shows that women who seek the sun have one-eleventh the hip fracture risk as those who avoid sun. •Men who work outdoors have half the risk of melanoma as those who work indoors. •Women who totally avoid the sun have 10-times the risk of breast cancer as those who embrace the sun. •Women who sunbathe regularly have half the risk of death during a 20-year period compared to those who stay indoors. •Sun exposure increases nitric oxide production, which leads to a decrease in heart attack risk. •Vitamin D, the sunshine vitamin, is essential to human survival, and sun exposure is the only natural way to obtain it. Sunbathing can produce 20,000 units of vitamin D in 20 minutes of whole-body exposure. •Sun exposure dramatically improves mood through the production of serotonin and endorphin. •Beyond vitamin D, sun exposure also stimulates the production of endorphin, nitric oxide and BDNF, all of which are vital to human health. •Regular sun exposure also reduces high blood pressure, heart disease, psoriasis and multiple sclerosis (MS). •As sunscreen use has increased dramatically, melanoma has INCREASED exponentially. For the scientific references and articles for the above statements, visit http://sunlightinstitute.org/