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Montane and PrimaLoft team up again

Focus at the Kendal Mountain Festival will be on PrimaLoft’s first loose-fill insulation, PrimaLoft Insulation ThermoPlume.

2nd October 2018

Innovation in Textiles
 |  Latham, NY

Sports/​Outdoor

Celebrating a partnership which spans more than 15 years, innovative British brand Montane will again team up with materials science company PrimaLoft, this time for the first time at Kendal Mountain Festival, which runs from 15-18 November.

Focus at the festival will be on PrimaLoft’s first loose-fill insulation, PrimaLoft Insulation ThermoPlume, which is the closest any synthetic insulation has come to mimicking the structure of natural down, according to the manufacturer. Montane was the first UK outdoor brand to use the innovative blowable insulation in its Autumn/Winter 2017 range and has extended its range of products for this season.

ThermoPlume snow globe. © Montane/PrimaLoft

Festival goers will have the opportunity to enter a snow globe and instead of snow, be showered in PrimaLoft Insulation ThermoPlume, experiencing its fluidity, feel and warmth in a fun and memorable way.

Montane will be showcasing its new and extended range of four PrimaLoft Insulation ThermoPlume jackets for Autumn/Winter 2018 season at the festival, including the new Icarus and Phoenix Flight Jackets and Icarus and Phoenix Vests.

“Our ground-breaking development is a unique blend of water-resistant PrimaLoft fibres in the form of small, silky plumes, that collectively form a loose-fill insulation, replicating the lightweight warmth, softness and compressibility of natural down,” commented Michael Jakob, European Marketing Manager PrimaLoft.

“Our new insulation really does make an excellent snow globe, as well as jacket, fill! It will be interesting to see the reaction from visitors, when they get to really feel the performance of PrimaLoft Insulation ThermoPlume as they get covered in it.”

ThermoPlume snow globe at Retailer Go Outdoors. © Montane/PrimaLoft

The ThermoPlume snow globe was first used in the official launch of PrimaLoft Insulation ThermoPlume last autumn, proving to be a big hit. Retailer Go Outdoors has also recently used the snow globe to promote Montane’s product range.

“We’re excited to team up with PrimaLoft again, especially at such a renowned outdoor event for the very first time,” said Terry Stephenson, Montane’s Head of Marketing. “Montane has always been an early adopter of PrimaLoft innovations for more than 15 years. Being the first British outdoor brand to launch PrimaLoft Insulation ThermoPlume in our products has exceeded retailer expectations and we’re now looking forward to getting visitors to the festival more engaged and involved in our new product launches.”

www.primaloft.com

www.montane.co.uk

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