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Mustang and ISKO launch new MoveOn Denim

With the new MoveOn collection, Denim specialists Mustang and ISKO are breaking new ground in terms of comfort.

28th August 2019

Innovation in Textiles
 |  Munich


With the new MoveOn collection, Denim specialists Mustang and ISKO are breaking new ground in terms of comfort and freedom of movement. The new MoveOn collection uses the patented technology ISKO Blue Skin, a fabric featuring a stretch that works four ways. Like a second skin, this extra-light stretch fabric goes along with every movement, provides extraordinary support and stability, and is comfortable to wear, according to the company.

The denim fabric has a 360° elasticity and expands in all directions. As a result of the special weaving technique, MoveOn has a refined and extremely comfortable fit. An authentic denim look with contemporary washings completes the denim product.

Freedom, adventure, and authenticity

“Mustang is a byword for freedom, adventure, and authenticity. These values, our thoroughly honest denim philosophy, paired with ISKO´s innovation and patented technologies, are 100% reflected in the design, fit, and comfort of the new MoveOn jeans,” said Daniel Peterburs, Chief Product Officer, Mustang.

“The jeans establish a new level of wearing comfort for everyone who loves denim. These are real purchasing arguments for the customer and therefore, a competitive advantage in the market. We have confidence that the MoveOn jeans will establish themselves as the denim must-have for everyone who wears jeans.”

The collaboration will be accompanied by a comprehensive campaign with various marketing and sales activities, including eye-catching PoS materials as well as hangtags, pocket flashers and labels on the product, which clearly illustrate the advantages of the new MoveOn jeans. A unique Denim Ambassador training programme will support and motivate the sales staff in the Mustang stores.

Strong partnership

Combined with a successful company history, Mustang and ISKO connect their passion for denim, great innovation, and creativity. With MoveOn, both companies continue their collaboration, a successful partnership that promises to impress its customers. If you love denim, you cannot miss Mustang and ISKO .

Elena Faleschini, Global Field Marketing Manager, ISKO: "It has been an absolute pleasure to work with Mustang on the MoveOn launch: ISKO and Mustang are two great brands coming together to unite their expertise in fashion and product innovation! The ISKO Blue Skin patented technology ensures freedom of movement and extreme comfort, and its fabric characteristics are a guarantee of perfect, long-term wearability for the Mustang customer. A guarantee of success.”

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