At the recent Kingpins New York, Eastman Naia unveiled a four-look denim capsule collection created in collaboration with Advance Denim, one of the world’s leading sustainable denim mills and LA-based denim designer Loren Cronk.

The four articles were based on Naia Renew, Eastman’s circular cellulosic fibre produced from 60% sustainably sourced wood pulp and 40% GRS-certified recycled waste. The fibre is manufactured using Eastman’s carbon renewal technology (CRT), a molecular recycling process that breaks down hard-to-recycle waste into its basic building blocks to create an acetyl stream for new cellulose acetate fibres. The result is a high-quality fibre that delivers both creative versatility and environmental responsibility.

Each style was crafted using Naia Renew fibre blends with recycled cotton, lyocell and polyester to create enhanced wear comfort due to the fibre’s key benefits – cottony softness, breathability, a lightweight feel and moisture management.

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