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22nd July 2019, Italy

Napapijri launches 100% recyclable jacket

Skidoo Infinity is the latest and most advanced iteration of Napapijri’s iconic Skidoo jacket. © NapapijriBlazing a trail in circular innovation, Napapijri, a subsidiary of VF, one of the world’s largest apparel, footwear and accessories companies, has combined innovative technology, cutting-edge design, and sustainability with the launch of Skidoo Infinity, a jacket designed to be 100% recycled and made from Econyl recycled material by Aquafil.

Developed, tested, and fine-tuned over the course of three years, Skidoo Infinity is the latest and most advanced iteration of Napapijri’s iconic Skidoo jacket, which was first designed in 1987.

The innovation comes from the mono-material composition of the jacket. Skidoo Infinity’s filling and trims are made from Nylon 6, while its fabric is made from Econyl regenerated nylon, a high-performance nylon 6 yarn recycled from discarded fishing nets and other waste materials.

Using one material allows for an easier recycling process, where fibres are upcycled without losing any of their original characteristic or quality, which means that Econyl can be recycled again and again. By building Skidoo Infinity using Nylon 6, Napapijri says it has created a virtuous circle, where the jacket can be recycled and reimagined infinitely.

“As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been top of our agenda,” explained Vicki Bohlbro, Napapijri’s Senior Marketing Director.

“Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Skidoo Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”

To close the loop and make the innovation truly circular, Napapijri has developed a unique digital take-back programme. On purchasing Skidoo Infinity, customers register online and have the option of returning their jacket after two years, when it will be processed into new yarn and new products.

“Skidoo Infinity is a completely circular jacket,” said Giulio Bonazzi, CEO of Aquafil. “Napapijri is the first brand to take a jacket back to be recycled into new Econyl material thanks to our unique Regeneration System. So, when the jacket reaches the end if its life, it is only the beginning. This is a real first.”

Available in blue and black for men, and white and purple for women, Skidoo Infinity will be available to buy from 21 October 2019.

www.napapijri.co.uk

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