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16th December 2015, London

Napapijri presents sustainable down free collection with THERMO-FIBRE

Napapijri, a European premium casual-wear brand owned by VF Corporation, presents its THERMO-FIBRE product innovation, an eco-friendly replacement for down, amplified in Napapijri’s Fall/Winter 2015 outerwear collection.

The new system is said to combine high-tech research, cold-weather protection and ecological responsibility. An innovative insulating filling has been developed for Napapijri, the leading group in the design, manufacturing, marketing and distribution of branded lifestyle apparel, footwear and accessories.

Napapijri’s Fall/Winter 2015 outerwear collection features THERMO-FIBRE. © Napapijri

Registered as a CMT (Community Trademark) in the 28 countries of Europe, THERMO-FIBRE is composed of lightweight air-trapping microspheres that are said to create a soft, quilted texture, ensuring superior lab tested thermal regulation and insulation.

New style

The global audience demands conscious alternatives that consider aesthetic appeal and environmental respect, the company reports. For this winter season, THERMO-FIBRE enables the new AERONS style: a versatile, attractive and easy-to-wear jacket, where softness, durability and protection meet a sleek, modern aesthetic that suits urban pace just as well as life on the trail, according to the manufacturer.

Recently launched in the brand’s stores and e-commerce, the new THERMO-FIBRE-enabled AERONS has achieved instant recognition and quickly become one of the season’s best sellers, garnering huge interest and praise from the market, the company reports.

Sell-in increased by more than 300% compared to the last year and within days of the collection’s arrival in stores, 50% of the collection had sold through.

Vision for growth

Understanding and embracing Napapijri’s respectful attitude, consumers have shared their enthusiasm with likes and comments posted on the brand’s digital platforms and social networks. This success reinforces Napapijri’s vision for growth: seeking innovation beyond aesthetic and functionality, while keeping a thoughtful mind.

For Napapijri, a brand founded in 1987, investing in alternatives to animal-sourced materials means appreciating, elevating and venerating our surroundings. The Napapijri brand is distributed in over 40 countries across 180 monobrand stores and 2200 multi-brand retailers.

www.napapijri.com

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