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natific’s digital colour matching at Performance Days

natific will be providing more information on its colour solutions at the upcoming Performance Days trade fair at Messe München.

11th October 2019

Innovation in Textiles
 |  Aesch

Clothing/​Footwear, Sports/​Outdoor

Digital solutions are designed to offer high optimisation potential. © natific

natific will be providing more information on its colour solutions at the upcoming Performance Days trade fair at Messe München, from 13-14 November. Christoph Bergmann will be giving in-depth presentations of the natific systems (ColorWarehouse, ASAP and WhiteWarehouse) and services, using a number of real-life case studies.

As digitalisation advances and new technologies emerge, the product development process is becoming more and more sustainable. Colour matching is the only step that is often still a manual, time consuming process, the company reports.

Digital solutions are designed to offer optimisation potential, with high First-Hit-Ratios that reduce production lead times by up to six weeks. In addition, CO2 emissions can be significantly reduced because digitalisation helps to match colours more accurately and precisely, rendering post-production colour adjustments obsolete. It also eliminates the need to ship physical lap dips and production strike-offs by costly couriers.

“There are very clear advantages: In addition to greater sustainability and shorter production times, it is the uniform colour values within a collection that speak most in favour of switching to digital colour matching,” said Christoph Bergmann, Senior Partner of Switzerland-based natific. “But it does require everyone in the entire supply chain to rethink their practices.”

Once companies decide to digitalise their colour matching processes, natific offers them not only expert software solutions, but also extensive support and training for the transition. Today, nine of the top 20 US-based brands work with natific systems. Three of the world’s largest sportswear suppliers – namely adidas, Nike and Under Armour – are among natific’s customers.

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