Business interaction at Intertextile Shanghai Apparel Fabrics. © Intertextile Shanghai Apparel Fabrics – Spring Edition

This year’s Spring Edition of Intertextile Apparel Fabrics, which takes place from 12-14 March, will see larger product zones and country pavilions – proving the fair’s growing recognition from worldwide suppliers who view these zones as gateways to the apparel market.

“Shanghai is a great city for a business with original prints, and Intertextile is one of our busiest fairs. It’s a good place to find new clients,” explained Ms Jane Han Zhang, Founder & Creative Director of British design studio Fairbairn & Wolf Studio, at last year’s Verve for Design, a product zone for original designs from all over the world.

Increased product zones

With an increase in floor space and four new international exhibitors joining the zone this year, including Dessin & Cie from France, Lineastudio from Italy, DMD Amsterdam from the Netherlands and Her Studio London from the UK, it is evident that Verve for Design is enjoying increased popularity amongst worldwide exhibitors who view Shanghai as a prime business platform, organisers report.

Products at Intertextile Shanghai Apparel Fabrics. © Intertextile Shanghai Apparel Fabrics – Spring Edition

The Milano Unica Pavilion, which features high-quality Italian exhibitors, has also increased in size and will include a new exhibitor, Tessitura Marco Pastorelli. Meanwhile, outside of the pavilion, another new Italian exhibitor Ibieffe will present cotton fabrics.

This year also includes more suppliers at the larger Turkey Zone, with new exhibitors including: Bunyem, displaying jacquard and plain fabrics for ladieswear; Kotonteks and its fancy woven fabrics for ladieswear; Ramnur offering jacquard and brocade; and Unlu Transfer, who will bring its digital printed, coated, foiled and embossed fabrics.

High-quality European suppliers

For those seeking more European exhibitors, SalonEurope continues to bring the best of the European textiles industry to China. Countries include Austria, France, Germany, Italy, the Netherlands, Switzerland, Turkey and the UK. SalonEurope offers a meeting platform for brands from all over Europe, which in turn attracts high quality buyers.

Products at Intertextile Shanghai Apparel Fabrics. © Intertextile Shanghai Apparel Fabrics – Spring Edition

“It is our first time here and I am very impressed with how great the visitor quality is. Although we sell high-end products, buyers here are still very interested, and on the first day we met with over 30 buyers. I think a large amount of them will place orders. Compared to other fairs, I think there are more serious buyers here,” commented Irina De Giorgi, Sales Manager of Ideas by Glarotex, from Switzerland, at last year’s edition.

Premium Wool Zone

The Premium Wool Zone is regarded by domestic buyers as an ideal place to source high-end wool textiles – a product category with high demand, as China’s high-end tailoring market continues to thrive. Intertextile Shanghai Apparel Fabrics is the ideal place to observe domestic trends in China, and the Premium Wool Zone is no exception, with highly-regarded European brands Huddersfield & Cloth, Abraham Moon & Sons, and Stylbiella returning to Shanghai to access the China market for another year.

With the Spring Edition of Intertextile Shanghai Apparel Fabrics spanning six halls at the National Exhibition and Convention Centre (Shanghai) this year, there’s plenty of room for comprehensive product zones and display areas to inspire the next season of apparel sourcing. The fair will be held concurrently with Intertextile Shanghai Home Textiles, Yarn Expo Spring, PH Value and CHIC.

www.intertextileapparel.com