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23rd April 2018, Frankfurt

New Heimtextil concept gets positive responses

Heimtextil will be undergoing some changes in 2019, with an improved hall layout, more exhibition space, shorter walking distances, and a new Hall 12. The trade show is getting many positive responses to the new concept, from German and international exhibitors, according to organisers. Some major players in the industry have already announced that they will be participating in the trade fair for home and contract textiles, from 8-11 January 2019.

“In the last few weeks, we have received positive feedback from our exhibitors on the new trade fair concept, which, above all, strengthens our resolve to arrange themes and product segments to attract the respective target groups. We can shorten walking distances in this way and make optimal use of synergies – all to the advantage of the fair’s visitors,” said Olaf Schmidt, Vice President, Textiles & Textile Technologies, at Messe Frankfurt. The organisers are also buoyed up by the high number of early registrations for Heimtextil. “The number of registrations is already on a par with that of the last event.”

More space for wallpaper manufacturers

Key players in the wallpaper and wall design industry have already booked to participate in Heimtextil once again. Hall 3.1 will focus on the theme of Wall Decoration and provide even more space.

Heimtextil will be undergoing some changes in 2019. © Messe Frankfurt GmbH / Thomas Fedra

“Heimtextil enjoys a worldwide reputation for being the most comprehensive trade fair for wall decorations,” said Paula Berberian, Design Director at Brewster Home Fashions, elaborating on the new concept. “The reorganisation of the product segments will help buyers to use their time at the fair to best advantage.”

Meeting decision-makers

The world’s largest range of upholstery and decorative fabrics will be further enlarged and showcased now on all three levels of Hall 4. Architects, interior designers and hotel-furnishing specialists will find potential business partners and material solutions in Hall 4.2, in particular. With Trevira, Heimtextil will be welcoming a pioneer in flame retardant textiles.

“After our successful participation at Heimtextil in 2018, we will be offering our Trevira CS customers a platform again next year on our joint stand in Hall 4.2. We are confident that we will be able to increase the number of partners exhibiting on our stand, thus expanding our overall presence,” said Klaus Holz, CEO,Trevira.

Trends Council 2019/20. © Messe Frankfurt GmbH / Pietro Sutera

Dirk Hammes, who is responsible for marketing, purchasing and sales at Leder Schreyeck, is also looking forward to the next Heimtextil. “We are expecting a lot from the new concept, because it will appeal directly to our main target groups, for example architects and interior designers for the hotel and catering trade. They’ll make a point of visiting Hall 4.2.”

All the products in one place

The newly planned Hall 8.0 promises strong synergies for buyers. Interior designers and decorators will find all the products relevant to them here – from curtains and decorative fabrics, to carpets, curtain poles and sun screening products.

“I am pleased to see the two sectors, interior sun protection and curtains/decorative fabrics, appearing together at last at the fair in 2019, because their objectives are the same: to design a window on the inside in a practical and decorative way,” said Hendrik Unland, CEO of Unland. The company will be putting textile living trends on show, together with other partners in the decorative team.

The neighbouring Hall 9.0 is also meeting with a very good response. Its target groups overlap with the Hall 8.0 buyers. International companies will be showcasing table linen, blankets, throws, cushions and accessories here.

Seep becomes lifestyle theme

In the context of the new concept, Heimtextil will be focusing on Sleep as a major lifestyle and wellbeing theme. A competence centre entitled Smart Bedding will be set up on the theme of “healthy sleep”. It will be aimed particularly at the specialist bed retailers target group, who will be able to enjoy shorter walking distances in future.

Forster Rohner textile innovation. © Messe Frankfurt GmbH / Thomas Fedra

“The distances that the fair has devised have been shown to be logical and workable. This is corroborated by our customers,” commented Stefan Sickenberger, Sales Manager, f.a.n. Frankenstolz. “We are sure we’ll have a positive visitor turnout again in 2019 - this time in Hall 11 - and we are already looking forward to the event.”

Bed linen and bathroom textiles

The new Hall 12 will also embrace the concept of product bundling, bringing bed linen and bathroom textiles from the former Halls 8.0, 9.0, 11.0 and 11.1 together. Michael Mosch, CEO of Estella Ateliers, sees distinct advantages for trade fair visitors here as well. “There are fantastic opportunities in Heimtextil’s new approach: it’s the Heimtextil of shorter walking distances. The most important thing for us is to offer our trade buyers a sector-focused exhibition that benefits all exhibitors. At Estella, we’re looking forward to the new Hall 12, the new approach, and many, many customers at Heimtextil 2019,” he said.

www.heimtextil.messefrankfurt.com

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