Re&Up is supporting Bestseller women’s brand Only in launching a new jersey programme of basic tops made from next-generation recycled polyester and the first styles are already in stores.

Using its modular recycling technology, Re&Up transforms post-consumer and factory textile waste into fibres that meet the same performance standards as virgin materials. Its technology separates polyester and cotton in end-of-life garments and regenerates them into fibres that maintain durability and performance while keeping materials in a true textile-to-textile loop.

In Only’s initial production run, eleven styles have been produced based on  Re&Up’s next-gen polyester, equating to more than 100,000 t-shirts – demonstrating that recycled fibres can be cost-competitive and are ready for large-scale adoption.

The partnership also highlights the confidence Europe’s leading fashion retailers have in Re&Up’s technology. By integrating recycled fibres into mainstream collections, Only is setting a benchmark for other brands seeking circular solutions.

“This project proves that scaling the production of recycled polyester from textile waste is achievable,” says Ozgur Atsan, chief commercial officer at Re&Up. “Transforming the industry is undoubtedly a complex and lengthy process, but initiatives like this demonstrate we are making progress.”

“Re&Up shares our dedication to innovation and quality and its next-gen textile-to-textile recycled polyester meets the high standards we set for our products,” adds Pernille Tøttrup, sourcing process manager at Only.

 www.reandup.com