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Industry Talk

New recycled and traceable down programme

Renu:Trace will show how ethically birds in the supply chain are treated.

18th October 2022

Innovation in Textiles
 |  Montebello, CA, USA

Sports/​Outdoor, Sustainable

As a global leader in down traceability, Allied Feather + Down, headquartered in Montebello, California, is launching the new Renu:Trace recycled and traceable down insulation programme.

Allied is looking for partner brands around the globe who are currently using down sourced through the Responsible Down Standard (RDS) programme to participate.

“With demand at an all time high, recycled down is becoming an increasingly important material for many of our outdoor, fashion and bedding partners,” said the company’s president Daniel Uretsky. “Current recycled down offerings have one major flaw – they don’t necessarily comply with RDS protocol, meaning it’s impossible to know how ethically the birds in the supply chain are treated. Renu:Trace will fix that.”

The Responsible Down Standard works by auditing every farm in the down supply chain for the ethical treatment of their geese and ducks. From there, a lot number follows each batch of down to the factory, final product and the customer. Any down jackets currently using RDS down are candidates for the Renu:Trace programme.

Any brand participating in the programme would benefit from the ability to market their jackets, sleeping bags and bedding as traceable, recycled and recyclable, with hangtags and instructions for shipping used product back to Allied. Participating brands would also have priority for sourcing Renu:Trace material for their sustainable product lines.

Allied Feather + Down will be exhibiting at the Functional Fabric Fair in Portland from October 26-27, and also at ISPO in Munich from November 28-30. Brands wanting to set up an appointment to learn more should contact Matthew Betcher ([email protected]).

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