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New recycled bedding brand uses CertainT technology

According to the manufacturer, it is the first bedding line to feature 100% source verified plastic.

21st March 2018

Innovation in Textiles
 |  Stony Brook, NY

Sustainable, Interiors

According to the manufacturer, it is the first bedding line to feature 100% source verified plastic, and it will debut at New York Home Fashions Week, this week. The Rekoop bedding products will be manufactured for the US market and are anticipated toward the end of 2018.

“We are proud to introduce Rekoop, the first fully source-verified recycled PET bedding product line,” said Manu Kapur, president and CEO of GHCL Home Textiles. “Applied DNA's CertainT platform provides customers and brands with the highest level of trust in terms of the authenticity of their products.”

Rekoop employs Applied DNA's CertainT platform to trace and authenticate the plastic being utilised in the line of bed sheets, pillowcases, and shams sold in-store or online in the United States. Reliance Industries (RIL), India's largest private company, the selected fibre-manufacturing partner, is using eco-friendly Recon Green Gold fibre.

“Rekoop bedding highlights the interest brands have in offering consumers a verifiable guarantee,” said Dr James A. Hayward, President and CEO of Applied DNA. “CertainT does what no other system can do - we can tag every single fibre and verify them through a defined and secure supply chain through systematic sampling, testing and tracking. Momentum with retailers and manufacturers across a variety of textiles is growing and we are pleased to see the CertainT platform and trademark now making its way onto retail shelves this year.”

Operating its home textiles facility in Vapi, in the state of Gujarat, India, GHCL has integrated the new CertainT verified rPET fibre into its production process, from spinning to weaving to finished processed fabric. One of the leading manufacturers in home textiles in India, the plant boasts an annual production capacity of 36 million metres of finished fabric per annum.

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