Textile-to-textile recycler Syre, headquartered in Mebane, North Carolina, has secured a multi-year agreement with Nike that will see the step-by-step integration of circular polyester into the sports brand’s core performance lines.

As Syre ramps up the planning for a global network of recycling plants – with its first large-scale facility intended to start construction in 2027 in Vietnam – this partnership further strengthens the foundation for expansion. It also adds significant momentum to Syre’s growing customer lineup, which already includes H&M Group and the launch partners Gap, Houdini Sportswear and Target, announced earlier this year.

“Our partnership with Syre represents a shift in our materials strategy and how we source,” said Sitora Muzafarova, Nike’s materials supply chain VP. “Textile-to-textile recycled polyester is essential in our ambition to design and produce breakthrough products that both perform to the highest standards that our athletes expect and are more sustainable at the same time.”

For Syre, the partnership with one of the world’s most iconic brands marks a new chapter in scaling true circularity.

“Having Nike, as the global leader in sportswear and innovation, commit to textile-to-textile generated polyester sends a powerful signal to the entire industry,” said CEO Dennis Nobelius. “This is not a one-off initiative or capsule collection, this is a moment when circular materials move from concept to commercial reality at scale and wider adoption. It’s a proud day for Syre and for everyone working to make textile circularity the new normal.”

www.syre.com