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1st May 2018, Migdal Haemek

Nilit announces sponsorship deal with Sebastian Preuss

Nilit, a leading manufacturer of high-quality nylon 6.6 fibres, has entered into a sponsorship contract with Sebastian Preuss, the amateur world champion, professional European champion and multiple German and Bavarian champion in kickboxing.

The 27-year-old Preuss joins the twelve-time world undefeated world champion in kickboxing Marie Lang as athletic brand ambassador for the company. During training and competition, Preuss and Lang wear functional combat outfits made of Nilit´s speciality fibres. In the future, their feedback will help the company develop and test new products.

Sebastian Preuss. © Nilit

At 1.91 metres, and weighing in at 90 kg, Sebastian Preuss has become the WKU world champion for the first time on 30 April in Munich in a fight against the Greek Charalampos Klados. In a fight of just three minutes he conquered the victory with superiority. The young German has already attained the amateur champion title in Thai boxing and, this past February, became the WKU European champion for the first time as a professional, in a fight lasting just 20 seconds. “We'll have a lot of fun with Sebastian and I'm sure he's among the best in the world,” said his coach and manager Mladen Steko, who trains him twice a day at his Munich boxing centre, Frankfurter Ring.

Multitasking skill

Sebastian Preuss almost went down the wrong path as a teen. At nineteen, he was a notorious Munich street thug, but he later found the support of his first coach at the Sollner fight club (Munich), and later of the former world champion and top coach Mladen Steko. Sebastian Preuss is also a painter and runs his own company with a few employees in Munich. In addition, he sometimes works as a fashion model.

According to the company, Preuss’s multitasking skill, dedication and work ethic fit in nicely with Nilit’s commitment to high-quality products that deliver multiple benefits. “If world champions like Marie Lang and Sebastian Preuss are convinced of the performance and quality of our fibre products in their sportswear, this is a confirmation for our fibres on the highest level. We appreciate the input and feedback from the experiences of these successful athletes,” commented Pierluigi Berardi, VP of Marketing for Nilit.

Sebastian Preuss. © Nilit

Today, the forty-plus-year-old company operates globally, with manufacturing operations and marketing offices in key regions such as Europe, USA, Turkey, Latin America, Asia-Pacific and China. Renowned brands incorporate the innovative fibres in their collections.

Nilit nylon 6.6 fibres

Nilit nylon 6.6 fibres are inherently softer, sturdier, more durable, moisture absorbent and are said to resist odour better than other synthetic fibres, making them perfect for activewear, athleisure and casual sportswear.

Nilit performance yarns are engineered to deliver the added value and functionality that athletes need: Nilit Breeze has a cooling effect for enhanced comfort in warm environments, Nilit Heat keeps you warm in cold conditions or during cooldowns, while Nilit Aquarius keeps you dry when you sweat. Nilit Innergy has been developed to stimulate blood circulation, energise cells and reduce the development of cellulite.

www.nilit.com

Further reading

Interview with Marie Lang and Nilit at ISPO Munich

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