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Alcantara adds Milan skyline to BMW M interior

One-off laser-rendered reproductions on side door panels celebrate the the lifestyle-and-fashion city.

21st December 2022

Innovation in Textiles
 |  Milan


BMW Italy has teamed up with Alcantara to celebrate the 50th anniversary of the BMW M brand with a one-off M4 Competition sports car model with a unique Alcantara interior.

The car was unveiled recently at the House of BMW on Via Verri in Milan. Black Alcantara dresses the car’s seats, headliner, pillars and door panels with stitching in yellow and black to commemorate the historic partnership between the two companies.

Among the car’s many customised features are one-off laser-rendered reproductions of the Milan skyline on the side door panels. 

The BMW M4 is powered by a 510-horsepower inline six-cylinder engine with M TwinPower Turbo technology.

© Alcantara

“2022 is a special year for BMW’s M division because we are celebrating the 50th anniversary of the brand that has always offered the highest performance sports cars in our range,” said Massimiliano Di Silvestre, president and CEO of BMW Italy. “This is an extraordinary story of a car and its Italian DNA that has become legendary. The BMW M1 was designed by Giorgetto Giugiaro and the brand was therefore a natural choice to enthusiastically accept Alcantara’s proposal to make a one-off BMW M4 Competition model. This was the perfect way to celebrate BMW M’s 50th anniversary with outstanding Italian design and cutting-edge sustainable materials.”

“At Alcantara we are delighted about this partnership with BMW, which has once again given us the opportunity to demonstrate our shared values,” said Alcantara president and CEO Andrea Boragno. “Alcantara accentuates the extreme sportiness and lightness of the M Series, offering the driver the grip for a sporty ride with the comfort and wear resistance of Alcantara without sacrificing a truly unique sensory experience.” 

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