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Introducing Radienz Living

New brand identity stresses company’s commitment to agile innovation and reliability.

8th March 2021

Innovation in Textiles
 |  Melville, NY, USA


US Nonwovens, a leading North American manufacturer of home and personal care products for the private label and branded markets, headquartered in Melville, New York, has rebranded itself as Radienz Living.

The company has more than 1,400 employees across nine locations in North America and manufactures a broad portfolio of products in the home and personal care categories, including disinfecting and antibacterial wipes, facial cleansers, baby wipes, fabric care, and unit dose solutions for laundry and auto dish.

Radienz Living is a supplier to major retailers like Walmart and Walgreens, and to Fortune 500 and branded customers. It also manufactures and nationally distributes laundry brands, such as Ajax and Final Touch, and cleaning wipes, such as Redi Wipes.

“The new brand identity is more than a name change, it’s a culture shift,” said CEO Matt Stillings. “We are proud of the work we have done as US Nonwovens and view our rebranding not as an absolute departure from all that has been achieved under this name, but rather as an exciting next step in our journey as a company. We look forward to this new era.”

© Radienz

US Nonwovens was established in 1995 as a manufacturer of dryer sheets. Since then, its manufacturing volume has grown substantially, and as Radienz Living it now produces more than five million bottles, packs and canisters of home and personal care products each week. Through these superior in-house capabilities led by experienced teams of industry experts, the Radienz Living rebrand aims to create customer partnerships made for life and reassure long-term clients of the brand’s intentions.

The Radienz Living rebrand also marks a corporate unification. In 2019, Wind Point Partners, a Chicago-based private equity firm, acquired a controlling interest in US Nonwovens and subsequently invested more than $25 million in doubling its disinfectant wipes capacity and in a new state-of-the-art manufacturing and distribution centre in Pennsylvania. Later in 2019, it acquired Soluble Packaging Solutions (SPS), which is North America’s largest independent manufacturer of unit dose packaging for dish, laundry and other categories.

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