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Snowbird registers new brand for European down bedding products

This is another milestone in the history of the company's expansion to Europe, the manufacturer reports.

24th March 2016

Innovation in Textiles
 |  Hamburg


This is another milestone in the history of the company's expansion to Europe, the manufacturer reports. Last year it already has opened the European Sales Office in Eschborn near Frankfurt.

European consumers

There have been smaller orders for high quality down material from new European customers in Austria and Germany in the recent past, however, Snowbird now starts to target the European consumers for high quality down bedding products by looking for potential European strategic partners.

"My father, Changzai Yan, the former CEO of the company, built the Snowbird Group for nearly two decades and today we are well positioned,” commented Zhaorui Yan, since January 2016 the CEO of Snowbird AG.

“Our new down production facility in Puyang is running at a high utilization and our massive investments in the new sewing plant nearby start paying off. In the future we also want to grow in Europe, especially with our high quality down bedding products that contribute the best gross profit margin to the Group's results."

Snowbird AG

Showbird is one of largest down processing companies, known for high quality down-filled textiles and for down bedding, down duvets and down pillows. With its new state of the art production facility, located in China, Henan Province, the company aims to process down at highest quality standards in a sustainable and environmental friendly way.

Producing under the brands Snowbird or Xueniao, Snowbird operates along the value chain, from down processing to down clothing and down bedding production.

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