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Suominen introduces Designer Series patterns for nonwovens for wipes

The Designer Series contains unique high-resolution patterns designed exclusively for Suominen by professional designers.

22nd March 2017

Innovation in Textiles
 |  Helsinki

Medical/Hygiene, Interiors

According to the manufacturer, the commercial production of these patterns was made possible by investing more than EUR 60 million in Suominen’s production technology in North America, Europe and South America.

Suominen will exhibit the Designer Series pattern selection, among other innovations, at INDEX17 in Geneva, Switzerland, from 4-7 April 2017.

Modern day needs

With the Designer Series, Suominen addresses the modern day needs of both consumers and brands when it comes to wipes materials. Consumers desire easy choices, that is, wipes whose distinct patterns clearly indicate either softness or cleaning efficiency or both.

Brands, for their part, look for wipes substrates with a compelling reason-to-believe, enabling the highest value to their marketing spend. These are the things Designer Series patterns and new Suominen technology were created to deliver, making Suominen’s patterning and texturing capabilities across multiple platforms second to none, the company explains.

Improved production technology

“When the team started with the Designer Series, we took an approach no other company in the nonwovens industry had taken before. We partnered with professional designers whose interpretation really challenged Suominen to test what its improved production technology is capable of,” Vish Mazumder, Product Development Manager, says.

“Another unprecedented step in product development for a nonwovens company like Suominen was when we went to ask consumers which patterns they found softest and most functional in cleaning. The patterns that, according to integration of multi-sourced data points, resonated best with consumers are now available in the Designer Series selection.”

Collaborative effort

“Design Series is the culmination of great work by so many, namely our operations and R&D teams,” commented Jon Arendt, Product Manager.

“With the process and consumer insights gathered, combined with customer feedback, we look forward to triangulating this into products that deliver meaningful business results for our customers. We believe that working in this way continues Suominen’s paradigm shift to being a market driven product leader.”


Suominen manufactures nonwovens as roll goods for wipes, as well as for medical and hygiene products. The end products made of Suominen’s nonwovens – wet wipes, feminine care products and swabs, for instance, are designed to bring added value to the daily life of consumers.

Suominen is the market leader in nonwovens for wipes and employs 650 people in Europe and in the Americas. Suominen’s net sales in 2015 amounted to EUR 444 million and comparable operating profit to EUR 31.2 million.

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