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Oritain to improve traceability in its supply chain

Oritain has partnered with Modern Nile Cotton Co., to verify the origin of Egyptian cotton.

12th March 2018

Innovation in Textiles
 |  Dunedin

Clothing/​Footwear, Sustainable

Modern Nile Cotton Co., Egypt’s largest cotton trader, specialises primarily in Egyptian cotton, which it exports locally and to international markets. The company is also the largest importer and supplier of foreign cottons to Egyptian spinners.

Using Oritain’s innovative scientific method, the company will be able to verify the origin of its cotton throughout the supply chain to ensure it is supplying an authentic final product to its customers. Modern Nile Cotton Co. will also work with Oritain to reduce the risk of contamination and fraud in its supply chain.

“Today, more cotton suppliers worldwide are recognising the benefits of providing a record of authenticity and traceability, particularly in the face of a growing number of supply chain challenges,” commented CEO of Oritain, Grant Cochrane.

“Manufacturers, brand owners and retailers pay a premium for high-quality Egyptian cotton, and by using our unique method, they can be certain they’re purchasing an authentic product. Egyptian cotton, with its long history, occupies a special place in the hearts of consumers so we are especially excited to be working with Modern Nile Cotton Co.”

Unlike traditional traceability processes, Oritain is able to use science to prove origin by testing naturally-occurring elements within the product itself, removing the need for additives, such as sprays, tags or barcodes.

“In our continuous effort of achieving full transparency through the supply chain of goods produced out of 100% Egyptian Cotton, we are happy to partner with Oritain,” said Ahmed Elbosaty, Chairman and Managing Director of Modern Mile Cotton. “With Oritain’s exceptional breakthrough and unique service, we are confident that we can jointly assure buyers, retailers and consumers of Egyptian Cotton authenticity.”

Oritain’s deal with Modern Nile Cotton Co. expands the company’s growth into the cotton industry. Previously Oritain has signed agreements with the JG Boswell Company and subsidiary Auscott, a home textiles manufacturer Welspun India and a US-based cotton industry association SUPIMA, which represents more than 500 US Pima cotton growers.

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