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23rd November 2018, Lenzing/ Vienna

Lenzing and partners awarded for smart packaging

Lenzing has been granted the Austrian State Prize 2018 for Smart Packaging this year together with its partners. The Federal Ministry of Digital and Economic Affairs and the Federal Ministry of Sustainability and Tourism bestowed the Austrian State Prize this week in the B2C category on the Packnatur reusable wood-based bag.

This reusable bag is made with fibres produced by Lenzing and was developed by Lenzing and its partner VPZ Verpackungszentrum. The bags are utilised in the supermarkets of the Swiss food retailer Coop and the Austrian firm REWE International.

(from left to right) Head of the Department Dr Reinhard Mang, Tanja Dietrich-Huebner (Rewe), Susanne Meininger (Verpackungszentrum), Marina Crnoja-Cosic (Lenzing AG), Malte Stackebrandt (Coop), General Secretary Dipl-Ing Esterl. © BMDW/Silveri

The Packnatur reusable cellulose bag is particularly suited for the packaging of fruit and vegetables and serves as an ideal replacement for plastic bags. The jury provided the following reasons to justify the selection of the winner: The Packnatur reusable cellulose bag comprises a long-lasting, reusable packaging solution made of a renewable raw material but not at the expense of food. It has very pleasant haptics and supports longer shelf life of food.

Lenzing fibres are made from the natural and renewable raw material wood. For this reason, they are biodegradable. Moreover, they pollute neither rivers nor seas with microparticles washed out in the process of washing, the company explains.

Packnatur reusable wood-based bag made from Lenzing fibres. © Marina Crnoja-Cosic

The Austrian State Prize for Smart Packaging was granted on the occasion of the third Austrian Packaging Day. This year for the 58th time, the objective of this award is to highlight modern packaging solutions and excellent projects as best practice examples and thus put the national packaging industry in the international limelight.


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