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Industry Talk

Pantys teams with Zalando

First menstrual underwear for online platform.

21st September 2021

Innovation in Textiles
 |  London


Marking the next stage in its European retail expansion Pantys is joining the Zalando platform as the first menstrual underwear brand to be stocked on the site.

The ecommerce platform will sell the Tanga, Bikini and Hot Pant styles in both black and pink, ranging from size XS-XL.

“We are immensely proud to be the first menstrual underwear brand to be stocked on Zalando and have the support of an incredible e-commerce platform,” said Pantys CEO and co-founder Emily Ewell. “We are looking forward to growing our retail footprint globally and Zalando is the perfect partner to help us do this.”

“Pantys and Zalando share similar brand values, both of us working to have a positive impact on the planet and people around us,” added COO Maria Eduarda Camargo. “This partnership allows us to reach more people worldwide and improve the quality of life for people.”

“We want to offer our customers all the fashion and lifestyle choices that they’re looking for,” said Zalando  director Alice Marshall. “We are therefore very happy to welcome Pantys on board as a strong addition to our underwear assortment, bringing menstrual underwear to our platform.”

Certified as a B Corporation in April 2019, Pantys is committed to tracking and improving its social accountability.  Pantys is the first and only menstrual underwear brand in the world to be both clinically and gynaecologically tested.

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