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Thermore
Thermore

12th January 2017, Lawrence, MA

Polartec launches MtnLogic alpine workwear brand at OR Winter Show

Polartec, a leading provider of innovative textile solutions, has launched MtnLogic, a top-of-the-mountain apparel brand, built in collaboration with alpine climbers and guides. The MtnLogic collection has been unveiled at the Polartec booth at the 2017 Outdoor Retailer Winter Show, which is taking place in Salt Lake City, UT, this week.

As a textile solutions provider and development partner, Polartec worked with Whittaker and the guides at RMI Expeditions to develop a full range of apparel solutions. The result of the unique and guide-driven process is a pure expression of alpine workwear, according to the manufacturer.

The MtnLogic collection contains 19 styles developed by over 60 RMI guides during a 12-month development timeline. © Polartec

“The partnership with Polartec is a natural one,” said Peter Whittaker, MtnLogic founder. “To build the best workwear, we needed the best materials. The innovation and engineering from Polartec aligns with our solutions-based approach.”

Design process

“Typically, the process starts with a merchant-driven approach,” said Whittaker. “Our process begins with ‘What do we need? How do we solve the problems that we encounter up high?’ We weren’t worried about spreadsheets or trends. We set out to build the best gear possible for our needs. For mountain guides. For climbers. The result is a pure expression of alpine workwear: the very best tools built to the specification of mountain professionals.”

Traditionally, the development of technical gear is driven by merchant demand, price, trends, and subject to superficial testing. The design process behind MtnLogic, however, started with the need to understand how gear needs to function in the field, the company explains.

After years of working with outside brands, Peter Whittaker and the guides at RMI Expeditions recognised that despite the vast selection of quality gear available, they still found themselves searching for the better alpine workwear.

MtnLogic

“What sets this process apart is the combination of best-in-class fabrics from Polartec and a design process where need dictates product,” explained Gary Smith, Polartec CEO. “MtnLogic was developed by guides to first solve their apparel problems, with commercial considerations secondary. It shows how a product-first approach with Polartec can enable the most authentic product creation.”

The MtnLogic collection containing 19 styles developed by over 60 RMI guides during a 12-month development timeline testing over 7,000 pieces of apparel through over 1.2 million vertical feet of climbing is presented at the Polartec booth at the 2017 Outdoor Retailer Winter Show. The MtnLogic collection will become available to consumers by 15 April 2017.

Polartec

Polartec is a leading provider of innovative textile solutions. Since inventing modern synthetic fleece in 1981, engineers at Polartec continue to create fabric technologies that solve problems and improve the way products are designed and used.

Polartec products range from lightweight wicking and cooling fabrics, to insulation and weather protection textiles, and are utilised by leading consumer brands, the US military and other global militaries, flame resistance, workwear, and contract upholstery markets.  

www.polartec.com

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