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Positive brand reaction to new black denim process

Partnership between Artistic Milliners and Archroma continues to make advances.

14th December 2023

Innovation in Textiles
 |  Pratteln, Switzerland

Clothing/​Footwear, Sustainable

Artistic Milliners is promoting the eco-advanced sulphur dyeing of black denim with a variety of washdown effects and reduced environmental impact using Archoma’s latest Diresul Evolution Black dyestuff.

 This treatment is said to deliver significant resource savings, using less water and energy and producing less CO2 during dye synthesis. It also offers unique shade and washdown behaviour compared to standard black dyes, to consistently create eye-catching aesthetics, especially on dark black shades – with no bronzing effect. It is also laser-friendly.

Artistic Milliners launched Evo Black, a capsule collection based on the new technology at Kingpins Amsterdam in October, receiving a positive response from global brands. It is now working closely with a research and innovation team from Archroma, its technology partner of many decades, to expand the use of the new black system in combination with other colours and performance effects.

“With decades of denim innovation, Artistic Milliners continues to push the envelope to lower the environmental impact of clothing for brands and consumers,” said Artistic Milliners MD Omer Ahmed. “We are enthusiastic about promoting the Diresul Evolution Black technology as a way to help our industry move towards advanced denim production.”

Archroma has led the evolution of sulphur dyeing since 1980, when it introduced its low-sulfide Diresul RDT range which included breakthroughs like the eco-advanced Pad-Ox dyeing process and the  plant-based EarthColors sulphur dyestuffs range.

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