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Profile of Mizuno: a world-renowned sports brand

Mizuno is one of the world's longest established suppliers of sporting goods. Once associated only with golf and baseball, Mizuno is now renowned worldwide in a variety of sports and recreational activities.

14th August 2012

Innovation in Textiles
 | 

Sports/​Outdoor, Protective, Clothing/​Footwear

 

Report summary

Mizuno is one of the world's longest established suppliers of sporting goods. Once associated only with golf and baseball, Mizuno is now renowned worldwide in a variety of sports and recreational activities.

The company boasts a vast array of sports equipment, apparel and accessories which have been endorsed by top professional athletes and sports players around the world. In a bid to boost its position further in the global sporting goods industry, Mizuno is stepping up its promotional activities in fitness markets, notably running, and will exploit opportunities created by the London 2012 Olympic Games.

In this way, it hopes to achieve higher revenues and double-digit growth in earnings in its 2012/13 financial year. The report highlights the company's development, its products and technologies, sales and marketing activities, corporate social responsibility and financial performance, as well as providing an outlook for the future.

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Profile of Mizuno: a world-renowned sports brand

Publisher: Textiles Intelligence

12 pages, published 2nd quarter 2012 

Report price: Euro 395.00; US$ 520.00 

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€395
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