Technical Absorbents
Techtextil Frankfurt

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.

Fibres/​Yarns/​Fabrics

Carhartt selects CRAiLAR flax fibre for work wear

Naturally Advanced Technologies Inc. (NAT) announced today that it has entered into a short term CRAiLAR Flax fibre development agreement with work wear brand Carhartt commencing September 2011 to support evaluation of processing CRAiLAR Flax fibre in premium grade work wear. "Carhartt aligns perfectly with our current portfolio and we are excited to add them to our growing mix of partner brands," sa

3rd October 2011

Innovation in Textiles
 |  Vancouver

Protective

Naturally Advanced Technologies Inc. (NAT) announced today that it has entered into a short term CRAiLAR Flax fibre development agreement with work wear brand Carhartt commencing September 2011 to support evaluation of processing CRAiLAR Flax fibre in premium grade work wear.

Naturally Advanced Technologies Inc. (NAT) announced today that it has entered into a short term CRAiLAR Flax fibre development agreement with work wear brand Carhartt commencing September 2011 to support evaluation of processing CRAiLAR Flax fibre in premium grade work wear.

"Carhartt aligns perfectly with our current portfolio and we are excited to add them to our growing mix of partner brands," said Ken Barker, CEO of NAT.

"Our testing to-date has demonstrated significant qualities that will be beneficial to the work wear market, including increased tensile strength, reduced shrinkage and high dye uptake that can reduce chemical usage. Perhaps most important is CRAiLAR's ability to wick moisture, which provides Carhartt with a performance advantage by ensuring consumers stay cooler in hot summer months. We look forward to demonstrating this during our development period with Carhartt."

Since March, NAT has signed development or purchasing agreements with HanesBrands, Georgia-Pacific, Levi Strauss & Company, Cintas Corporation, Ashland Inc., Westex, and Brilliant Global Knitwear.

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Michigan, with approximately 3,600 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt.

Naturally Advanced Technologies Inc. develops renewable and environmentally sustainable biomass resources from flax, hemp and other bast fibres. The company, through its wholly owned subsidiary, CRAiLAR Fiber Technologies Inc., has developed proprietary technologies for production of bast fibres, cellulose pulp, and their resulting by-products in collaboration with Canada's National Research Council.

CRAiLAR technology is said to offer cost-effective and environmentally sustainable processing and production of natural, bast fibres resulting in increased performance characteristics for use in textile, industrial, energy, medical and composite material applications. The company was founded in 1998 as a provider of environmentally friendly, socially responsible clothing.

 

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more