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Engineering durability with Cordura

Recognition for partnership fabrics and workwear at London event.

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15th November 2021

Innovation in Textiles
 |  London


Cordura received two awards at this year’s Professional Clothing Industry Association Worldwide (PCIAW) Awards 2021 – the first in-person celebratory event of the year dedicated to the global professional clothing industry held on November 3rd in London.

Cordura’s collaboration with Dovetail Workwear for the latter’s Maven and Britt style pants featuring ‘No Fade Black’ Cordura Denim from Artistic Milliners won Best Design for Workwear/PPE and Daletec’s inherently flame retardant stretch fabric with Cordura, Extreme X, claimed the Best Fabric abd Fibre award. 

“Our belief is that sustainability begins with products that last,” said Cordura’s business development director Cindy McNaull. “Quite simply, the longer something lasts the less need there is to throw it away and consume yet more resources. It was great for us to work with such talented brand partners and to see this hard work recognised.”

With the development of Supercharged Noir Cordura Denim, Dovetail, Artistic Milliners, Lenzing, and Cordura were able to collaborate to deliver a tough, sustainable work pant. This partnership marks the debut of Dovetail’s Maven and Britt styles powered by Noir No Fade Black Cordura Denim.

Dovetail Workwear, based in Portland, Oregon, makes all-season utility apparel.

“We build radical pieces out of need,” said co-founder Sara DeLuca. “Women tell us what they want, and we go from there. Our latest Maven and Britt style pants came from a request from our most hardcore customers who asked for the toughest possible pant. At the same time, we were getting requests for a non-fading black pant from women who work in tough roles as roadies, theatre techs and film crew. These pants are up to four times stronger than regular cotton denim and have a comfy stretch. There’s also a built-in long-lasting softness that comes from the supple Lenzing Tencel fibres used.”

Extreme X from Daletec out-performd standard inherently FR modacrylic/cotton blend fabrics in standard abrasion resistance testing by at least three times. It brings new dimensions of flexibility, mobility and durability to the EU industrial PPE clothing market, especially for the oil and gas, electrical and utility sectors where multi-risk performance and maximum protection from hazards is vital.

It is available in hi-visibility yellow as well as navy and black – with fabrics meeting EN 20471 visibility with 30% stretch , dimensional stability under industrial laundry conditions and 50N tear strength.

“We believe Extreme X delivers performance that is vital for tomorrow’s flame-retardant protective fabrics,” said Erlend Hesjedal-Johannessen, brand manager for Daletec FR Fabrics. “Ultimately, it has been engineered for comfort and for protection, and to last.  Durable products are increasingly being recognised as a preferred solution for companies investing in protecting their people.”

Yvette Ashby, CEO and Founder of PCIAW, has been steering the development of the professional clothing industry for over 25 years, providing a voice and platform to members across the world..

“We are delighted to celebrate the innovation of Cordura and its partners at this industry-wide event dedicated to celebrating the finest in the professional clothing world.

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